on 09 August 17
The modern businesses are taking a keen interest in understanding the potential of mobile commerce. This is because the mobile technology is expected to grow to a 250 billion market by 2020. In the coming years, nearly 4.77 billion people are expected to use smartphones to make mobile purchases. So, if you have a retail business and planning to sell online, it is the time to opt for the Magento mobile app development to get acquainted with the latest trends of m-commerce.
The realm of eCommerce has gone much beyond offering best deals. Now, it is about providing an exceptional experience to users. And the ecommerce app development is the go-to to ensure providing a seamless experience to shoppers, beyond just making your website responsive.
Let’s explore what are the trends driving m-commerce in 2017 and beyond.
Unending Purchasing Options
We’re living in the busiest era of the human history where no one wants to spend hours (or even minutes) in line anymore to make a purchase. Online retailers, hence, are providing shoppers with an array of different purchasing options. Some of the trending options include in-shop purchase, doorstep deliver while some encourage drive through solutions. Also, options are offered to pre-order so that they can avoid long queues.
Online shopping giants like Amazon also offer fast-track delivery to help shoppers avoid the waiting as the products are delivered the same day through drones.
Chat Before You Buy
There may be times when you have a small doubt in mind and want to make final decision only after having satisfying solution on it. It may be related to the products or the accompanying services. And the doubts may lead to abandoned carts, so the companies are trying to combat this cart abandonment issue by allowing to customers to conveniently chat before they make purchase via online shopping apps. A leading online shopping platform Yepme has introduced a revolutionary feature Try First Pay Later where customers can connect with friends and family to get their input before paying for a product.
Thanks to the GPS services, it is now possible for the online retailers to send location-based messages to potential buyers. This means a particular discount coupon is sent to the people who are living in a particular location and it is a great choice for the small businesses who want nearby people to visit their store. With the advancement in the technology, offers and discounts from your favourite brands can be a fully immersive experience.
Voice Control Technology
I guess you already know Siri and Cortana that are totally voice-based solutions and help people with their queries. The same technology is making its way to the online shopping world with more and more retailers offering the voice search feature to their potential buyers in the Magento mobile apps. Adopting this technology can really enhance your customers’ search experience. Because people have least time for typing what they need, it is easier for them to simply get the best product through voice search. No need to browse online anymore, you’re voice-driven mobile assistant has your back.
Once the purchase is made via the online shopping apps, many customers are skeptical as to whether or not their purchase went through. The feature of in-app message allows online shoppers to know about the confirmation that the transaction has taken place successfully. It will help consumers ward off their payment concerns. A simple message like Thank You For Your Order! will make it easier for the shoppers to know about the order placement. So make sure that you integrate these feedback loops in your mobile store.
The modern buyers have made themselves very clear – they admire buying through mobile when it comes to shopping. As digital growth is soaring high, it becomes important for the online retailers to integrate keep in mind providing these features to make shopping a better experience for the buyers. Take steps to make your store ready for what’s coming.
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