How to Choose the Right CMS for a Website?
Published on 14 October 17
Nirdesh0
Creation of a website is not just designing the background, the menu and posting the content but it is more than that. Your website is your identity on the internet. It portrays you and your preferences in front of the potential customers. Therefore, the website you create should carry your attitude and persona. You will need a reliable CMS or content management system for the purpose.
Before moving on to how to choose the right CMS for the website, it is essential to understand what CMS means and how it can affect your website.
What is CMS?
CMS is an acronym that stands for Content Management System. As you know, the content is the king on the internet. For this reason, you need to choose a platform that allows you to portray the content that you want your potential customers to read, in an easy manner. There are various platforms available for the purpose, out of which three are the most popular and they include WordPress,
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Essential Features to Consider in order to choose the Right CMS
1.Impact on Business
CMS platforms can be developed or solutions. The choice of the right CMS for your website will depend upon your business requirements. The development platforms are like blank canvases that enable you to build a website as you want. On the other hand, the solutions platforms are ready-to-use platforms that are pre-built and let you customize them as per your requirement. Both these types of platforms impact your business differently and this is what has to be checked for selecting the right one.
The choice of the development platform will require the help of internal staff for the execution of the functions to produce the final product. You could even outsource these services to third parties taking the expenses to be an investment. On the other hand, with solutions platforms, most of the work has been pre-done and you only need to configure it as per your requirements. In addition, adapting and using these platforms takes lesser time as they are designed to be easily used and they come with extensive documentation and support.2. Costs and cost effectiveness
The choice of the content management system will also depend upon the cost of the system. There are several CMS available in the market, with each of them having a definite and cost-effectiveness. You have to decide and work out whether the cost is appropriate for your level of business. Here it is important to mention that there are certain content management platforms like WordPress that are available for free. Such free platforms are definitely the first choice of website designers as they can be easily monetized later and with no initial investment, they prove to be quite cost-effective.
A platform that is cheap to purchase but requires extensive work by specialists will ultimately cost you more. Therefore, you will have to work out the real costs of the platform before choosing it.3. Fulfillment of Ongoing Requirements
Creating and launching your website using a certain CMS is only the beginning of your digital journey. Once launched, you have so many things to take care of and these include timely execution of the orders obtained on the site, analysis of the working, testing of the content and other essentials. These analyses might lead to updating the website, changing the content and launching the landing pages in a different way. You have to understand how the CMS platform will behave under continuous change requirements.
4. Integration with the Technology
Website development is only one aspect of the CMS. There are so many other aspects of business that you have to take care of and each of these aspects is in some way attached to your website. In a way, your CMS has to integrate with the technology so that it is helpful in other aspects of business as well. Marketing automation, forms management, project management, social media marketing, ERP and customer support are some tools that need to pull data or content from the CMS to work properly. Your choice of the CMS should depend upon the ease of integration with all these tools.
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5. Features Available
The availability of certain features over others might be helpful in making a decision regarding the best CMS for your website. Different CMS offer different features making them useful for certain types of websites. Therefore, the choice of the CMS will depend upon the type of your website, its requirements and the features provided by the platform. The features that you must consider for choosing the best CMS include:
· Ease of installation
· Ease of use
· Documentation and support
· Scalability
· Flexibility and adaptability
· Security
6. Skill set required
Although a neglected arena while selecting a CMS, checking on the skills required for operating the CMS will have an effect on its choice. If the CMS is easy to use and operate and does not require any special skills, its impact would be different than if you will require specialists to operate it. Installation, maintenance, and security of the CMS are prime issues that have to be taken care of at all times. You must choose a CMS that is as per the availability of resources at your business premise.
Conclusion
Now that you know about the essential features that are essential for choosing a content management system, choosing the best one will not be a problem. You have to analyze your requirements first and then analyze what is available in the market. You will be able to make the right decision only where the two coincide.
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