Businesses don’t reach their milestones and achieve success overnight. In fact, it is entirely a lengthy process. Especially when a business starts, It needs consistency, a lot of investment and planning to keep it going. After planning comes to the building and creating art. It takes a lot of effort and works to pull off. After months of consistent effort comes a product which they finally bring into the market for consumers. And yet, many businesses fail because of only reason, ineffective marketing strategy.
Marketing is one of the most crucial things in business. Without it, even the most successful businesses collapse within months. The sole purpose of marketing is to increase the exposure of a product so that it gets known by the consumer. Every product has his consumer type. And, when a purchaser knows about a product, there are considerably more chances of him buying the product than without knowing about it, apparently.
Marketing is done by every industry, each industry and for every market. There are a lot of ways through which marketers market their product. Most prominent of them are TV (Television) commercials and online marketing. While TV commercials are vastly used by marketers and are quite efficient, they are costly, and they don’t do targeted advertisements. On the other hand, social media marketing is comparatively less expensive, and it also produces better results.
Social media is a phenomenon, and its marketing is quite prolific because it allows marketers numerous options to market their product as well as they also make use of ongoing trends. If you are new to social media marketing, we have, for you some wonderful tips as well as social media trends to set your momentum in social media marketing.
Images And Videos
Most people use social media for entertainment only. And they seek entertainment in the form of images, animations, vector graphics, gifs, and videos. So, to keep their interest in our advertisement, a marketer must add at least one of these visuals to their advertisements on social media.
If your video, image or any other visual is interesting enough then the user will get to know about the product, and hopefully he will, in future, buy the product. It is highly recommended to use visuals in product advertisements on social media, because, let’s face it, no one likes to read lengthy product descriptions.
Trends Are In Trend
Ok, I know the heading is confusing, but let me explain. Online trends are as long as the social media itself. They are always changing, and no matter how silly, they still create a fuss and everyone watches and tries these trends. Many online celebrities do these trends and gather plenty of views. Many online sensations have made use of trends to gain followers on Instagram fast.
Similarly, many marketers make use of these trends and increase their advert’s reach noticeably. For example, the fidget spinner has broken the internet with its fame. Many advertisers added a free fidget spinner with their products which abruptly increased the product advert’s reach.
Everyone loves surprises. Surprises induce curiosity in minds. Use marketing with a proper tactic. Before revealing your product to the audience, use an amusing visual which would make people wonder what the product will be about.
Everyone wants to reveal the hidden stuff, and when they can’t do it, they think and wonder about it. When you make them wonder, Word will spread about the product, and you will increase your account’s reach even before launching the product.
Many marketers add online fun activities for the purchasers. This allows for spreading the word way more speedily about the product or brand. This tactic is both, brilliant and inexpensive. It is quite practical also. As a simple example, if I ask the buyer to tag five people in the advert’s comments to get into a lucky draw, this will be smart marketing.
Every buyer will tag five people in the advert’s comments, the product’s reach will increase by a whopping five times.
Social media marketing is all about creativity and being loved by the audience. Making people want a product without even them knowing it is the right depth of social media marketing.