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Why Your E-Commerce Business Might Be Losing Customers

Published on 15 November 17
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If you build it, they will come is great advice if you’re trying to attract the ghosts of old baseball players to your cornfield. Yet in the world of e-commerce, it takes a little more effort to bring in customers. People may even be visiting your e-commerce site. Though unless those visitors complete their transactions, they might as well not have come. Even if your e-commerce website features all the bells and whistles to draw in visitors, that doesn’t change the fact that nearly 70 percent of all online shopping carts end up being abandoned. That means, an overwhelming majority of online shopping does not result in sales.

However, that doesn’t mean that people shopping online just like to pretend they’re buying products. There are numerous practical reasons why all those online orders end up being abandoned. The good news for e-commerce businesses is that many of those reasons can be fixed. For example, one of the biggest reasons why online shoppers abandon their carts is simply ugly web design. If a customer is turned off by the look and feel of a website, he or she is far less likely to stick around long enough to complete a purchase. Sites that ask shoppers for too much information also have a tendency to turn off potential customers. Even by eliminating a single data field from an online form, e-commerce sites can make customers feel more at ease and less frustrated with the process.

If your e-commerce business is losing customers and you have more abandoned shopping carts than completed orders, take a good look at the guide below. Your site may be missing or misfiring one of these crucial elements. A few simple fixes might be all that’s needed to transform your site from an underperformer to a winner.



Why Your E-Commerce Business Might Be Losing Customers - Image 1
This infographic was created by Performance Card Service, an offshore credit card processing.
If you build it, they will come is great advice if you’re trying to attract the ghosts of old baseball players to your cornfield. Yet in the world of e-commerce, it takes a little more effort to bring in customers. People may even be visiting your e-commerce site. Though unless those visitors complete their transactions, they might as well not have come. Even if your e-commerce website features all the bells and whistles to draw in visitors, that doesn’t change the fact that nearly 70 percent of all online shopping carts end up being abandoned. That means, an overwhelming majority of online shopping does not result in sales.

However, that doesn’t mean that people shopping online just like to pretend they’re buying products. There are numerous practical reasons why all those online orders end up being abandoned. The good news for e-commerce businesses is that many of those reasons can be fixed. For example, one of the biggest reasons why online shoppers abandon their carts is simply ugly web design. If a customer is turned off by the look and feel of a website, he or she is far less likely to stick around long enough to complete a purchase. Sites that ask shoppers for too much information also have a tendency to turn off potential customers. Even by eliminating a single data field from an online form, e-commerce sites can make customers feel more at ease and less frustrated with the process.

If your e-commerce business is losing customers and you have more abandoned shopping carts than completed orders, take a good look at the guide below. Your site may be missing or misfiring one of these crucial elements. A few simple fixes might be all that’s needed to transform your site from an underperformer to a winner.

Why Your E-Commerce Business Might Be Losing Customers - Image 1

This infographic was created by Performance Card Service, an offshore credit card processing.

This blog is listed under E-Commerce Community

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