4 Important Tips for E-commerce Site Optimization
Published on 28 October 13
Maya
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Search engine optimization is essential for any e-commerce website. It is not even enough to appear on the first page of Google search results, you need to strive to attain the number 1 rank. A research conducted by Optify revealed that the click through rate of websites ranked number 1 was 36.4%. But the clicks received by number 2 and 3 were as low as 12.5% and 9.5% respectively.
Do Effective Keyword Research
Research is the most critical aspect of SEO. Targeting the right keywords will boost your SEO campaign. It will also help you to generate high quality traffic and better conversions. So you should find keywords to optimize your home page and all product pages. When doing your research, you must consider search volume, relevance and ranking difficulty. Use keywords that have high, local, exact match search volume in Google’s Adwords Keyword Planner. The keywords should also have relatively low competition.
Additionally, you should use relevant long tail keywords in your blog topics. Creating optimized blog content can boost the ranking of your e-commerce product pages. For example, if you sell coffee filters, you shouldn't target general words like coffee. Instead, you should focus on long-tail keywords like best coffee filter reviews.
Conduct Competitor Research
After doing basic keyword research, you need to find out the keywords your competitors are targeting. Also, you must check to see if their domain authority (DA) is higher than yours. Does Google give your competitors’ web pages a higher page authority (PA) than yours? You can install the Moz toolbar to get this vital information. And if you discover that their DA and PA are much higher than yours, it may be more profitable to target other keywords. In this case, competing against them for their main keywords may be very tough.
Audit your Website
After your keyword and competitor research, you should audit your website to locate any problems that need to be fixed. Some of the issues you may need to work on include: redirecting 404 error pages to actual content pages, updating all duplicate pages, meta titles, meta descriptions and other missing header tags. The free Screaming frog tool could help you identify webpage errors with ease.
Next you should ensure that your website loads very fast. Studies have shown that 40% of users will abandon a website that takes more than 3 seconds to load. This means that your website is too slow and your customers will return to the search results page and click on your competitor’s site.
To test website speed, you can use Pingdom - the free website speed testing tool. If your website takes longer than 3 seconds to load, you may need technical assistance to speed it up. A professional SEO company will help you to diagnose the actual cause of the slow loading time. Then they will also recommend the most appropriate solution and help you to implement it.
Do On-Site SEO Optimization
On-Site (or On-Page) optimization consists of all the actions you can perform on your webpage to improve your website’s ranking. These include actions such as: keyword optimization, building a mobile or responsive version of your site, internal linking, creating an SEO-friendly site structure, adding customer reviews and integrating social media.
Those are 4 vital tips on e-commerce site optimization. Review them again and apply them to improve your site's ranking and conversions. If you need further consultation please contact an SEO company.
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