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Here is How to Choose a Perfect Domain Name for Business

Published on 29 October 13
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Before considering a domain name purchase, it is advisable to get yourself acquainted with the general idea of how to go about choosing a perfect domain for your business.

Here, you will find some tips that will help you to choose domain names that will be very effective. The tips will also help you to create domains that will only define the purpose of your website and that can easily be remembered. Note that the guidelines that will be given herein are just suggestions and not concrete rules. There are aspects that may override others depending on the way you want your website.

Tip Number 1: Go for widely used domains

While choosing a domain name, prioritize those that are widely accepted for obvious reasons, and are easy to remember. Among domains that have a widely accepted extension are the .com domains. It is advisable to stick to this extension if your intention is to open up a business website. You can, however, consider the .org or .edu domains if you want to open an education website or any other website that is strictly categorical.

Tip Number 2: Do not buy an alternative domain if you already have a .com

Once you have successfully purchased a .com domain as your first pick, avoid looking for alternative domains for the already running website. Should you do this, you are likely to drive your viewers to your competitor’s site.

Tip Number 3: Consider local domain names

It is more advantageous to consider a local domain name if you are running a business website. For instance, if you are in the United States, consider .us, in the United Kingdom .co.uk, in Canada .ca, in China .cn, in Australia .au, and a .de if your business resides in Germany. If you have already chosen a .com, it is advisable not to add these alternatives for the reason explained.

Tip Number 4: Shorter is better

Short domain names are easy to remember. They are also easy to type as well as tell others. In addition, short domains eliminate common confusions when telling others about them and they are likely to be simple. When a domain name is short and simple, it is convenient for visitors to reach your website without making any errors.

Tip Number 5: Keep off hyphens

Hyphens can be a disaster if used in domain names. They get people lost and they are difficult to remember. Use of hyphens can lead your searchers to your competitors’ websites unknowingly. For instance, consider this example, mysite.com, and my-site.com. If your intention was to purchase the initial domain, but it was not available, opting to pick the ‘my-site’ domain can end up getting most of your visitors getting lost at mysite.com. Instead of going for this alternative, it is better to brainstorm a more convenient domain.

Tip Number 6: Utilize WHOIS

There are possibilities that you may want a certain domain, which is already owned and is not in use. In such circumstances, you are needed to run a WHOIS check to find the owner. Communicate to this owner letting them know about your interest in obtaining the domain name (or known in Swedish as
"Domännamn Surftown").
This blog is listed under Networks & IT Infrastructure Community

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  1. 07 February 14
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    Thanks for the tips...i used your guidelines and selected a good domain name for my website..After deciding with the domain name I checked in whois look up tool WhoisXY.com and luckily the domain owner sold the domain name to be at reasonable price.Hence now I am re designing the website according to my preference and soon will be hosting it.

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