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5 Tips for Streamlining Your Customer's Online Shopping Experience

Published on 11 December 17
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Customers are always looking to be pampered. They know that businesses are about a dime a dozen, whether it's food markets, shoe stores, or clothing companies, and that these businesses are aggressively competing for their purchase and continuous support. To keep your customer base happy and intact, providing the ultimate customer experience when they shop through your business website is crucial. It strengthens customer loyalty and maximizes repeat business and, consequently, revenues and growth. So how do you, as a business owner, streamline your customer's shopping experience? Here's five tips to do just that and more:


Website Design


The graphic elements in your website is what web surfers and potential customers first see when they visit your site. A well-designed homepage encourages your visitors to continue browsing around and possibly even making a purchase. An example of effective web design is that of Dollar Shave Club's. Not only is their website humorous and sarcastic, but it also offers a very user-friendly and streamlined shopping experience. Design your website such that customers can conveniently choose the products that they like, view more information if needed, and check out without having to jump through a ton of transaction forms and user agreements.


Page Reload


Optimize your website so that it loads up faster, regardless of browser version or the device it's being rendered in. Web surfers and online shoppers want their content fast. If their page request isn't loaded immediately, they move onto the next related website that they know of. The average page loading time is three seconds, but a website that loads after one second is much better. But speed isn't the only essential factor that wins you the game. There are other driving forces to a satisfactory web visit including the content that is displayed to customers.


Mobile Accessibility


Your website should be responsive when being rendered on different devices and screen sizes. No matter what website version they're using, whether it's the desktop version or the mobile app version, your website needs to look great and function properly. A responsive webpage maximizes business visibility by ensuring that customers can use your website whenever and wherever they go. In fact, according to the largest search engine company, Google, mobile traffic is exploding, with a huge percentage of Google searches being requested through mobile devices, like smartphones and tablets.


Shopping Cart


A well-designed shopping cart software enables users to pay for goods and/or services in a simple and straightforward manner. It also saves items for them so they can easily pick up where they left off when revisiting your website. Shopping cart software is so common these days that most customers expect to have one. From a business' standpoint, having a shopping cart feature helps gather important data, such as sales trends and consumer patterns. This data can be used to further improve relations with customers and enhance the retail shopper experience.


Rewards Program


Rewarding your customers for shopping online gives them a reason to keep coming back and even refer you to their circle of friends and relatives. Every time they buy something online, reward them with points that can be collected and exchanged for cool freebies and discounts on selected items. A rewards program can take a lot of effort to launch off the ground. Work with third-party service providers, like Perkville and Belly, to launch a customer loyalty program without having to shell out a ridiculous amount in upfront expenses.


Final Thoughts


First impressions are important. As a business owner, you'd want your customers to feel happy and satisfied when they visit your website for the first time. As a final note, make sure to ask for feedback from your customers through a brief feedback form or a star rating system. Asking them for feedback shows that you care about their opinions and strengthens your relationship with them.


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Customers are always looking to be pampered. They know that businesses are about a dime a dozen, whether it's food markets, shoe stores, or clothing companies, and that these businesses are aggressively competing for their purchase and continuous support. To keep your customer base happy and intact, providing the ultimate customer experience when they shop through your business website is crucial. It strengthens customer loyalty and maximizes repeat business and, consequently, revenues and growth. So how do you, as a business owner, streamline your customer's shopping experience? Here five tips to do just that and more:

Website Design

The graphic elements your website what web surfers and potential customers first see when they visit your site. A well-designed homepage encourages your visitors to continue browsing around and possibly even making a purchase. An example of effective web design is that of Dollar Shave . Not only is their website humorous and sarcastic, but it also offers a very user-friendly and streamlined shopping experience. Design your website such that customers can conveniently choose the products that they like, view more information if needed, and check out without having to jump through a ton of transaction forms and user agreements.

Page Reload

Optimize your website so that it loads up faster, regardless of browser version or the device it's being rendered in. Web surfers and online shoppers want their content fast. If their page request isn't loaded immediately, they move onto the next related website that they know of. The average page loading time is three seconds, but a website that loads after one second is much better. But speed isn't the only essential factor that wins you the game. There are other driving forces to a satisfactory web visit including the content that is displayed to customers.

Mobile Accessibility

Your website should be responsive when being rendered on different devices and screen sizes. No matter what website version they're using, whether it's the desktop version or the mobile app version, your website needs to look great and function properly. A responsive webpage maximizes business visibility by ensuring that customers can use your website whenever and wherever they go. In fact, according to the largest search engine company, Google, mobile traffic is exploding, with a huge percentage of Google searches being requested through mobile devices, like smartphones and tablets.

Shopping Cart

A well-designed shopping cart software enables users to pay for goods and/or services in a simple and straightforward manner. It also saves items for them so they can easily pick up where they left off when revisiting your website. Shopping cart software is so common these days that most customers expect to have one. From a business' standpoint, having a shopping cart feature helps gather important data, such as sales trends and consumer patterns. This data can be used to further improve relations with customers and enhance the retail shopper experience.

Rewards Program

Rewarding your customers for shopping online gives them a reason to keep coming back and even refer you to their circle of friends and relatives. Every time they buy something online, reward them with points that can be collected and exchanged for cool freebies and discounts on selected items. A rewards program can take a lot of effort to launch off the ground. Work with third-party service providers, like Perkville and Belly, to launch a customer loyalty program without having to shell out a ridiculous amount upfront expenses.

Final Thoughts

First impressions are important. As a business owner, you'd want your customers to feel happy and satisfied when they visit your website for the first time. As a final note, make sure to ask for feedback from your customers through a brief feedback form or a star rating system. Asking them for feedback shows that you care about their opinions and strengthens your relationship with them.

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