Staying connected to your consumer base via the internet is a crucial business strategy necessary to thrive in this digital age. It’s important to keep on top of innovations and developments as they happen and quickly integrate them into your existing structure. For businesses looking to increase revenue and grow their online presence, there are ample tools at the ready just waiting to be utilized.
When it comes to marketing your business or your product, there have been so many advancements it’s almost challenging just to keep up. With the integration of artificial intelligence, it’s now easier to offer prompt customer service without ever being aware of the interaction taking place, as more and more industries are utilizing things like chatbots to showcase products to web visitors and offer them details on the product listings available.
Additionally, AI software has been instrumental in creating the omnichannel. What is omnichannel exactly, you may be wondering. Essentially, omnichannel refers to the integration of many different shipping methods and tools available to consumers; for example, online web sales, brick and mortar storefronts, or phone sales.
Not only have applications and software developed in such a way that you can offer your product line across various platforms with ease, but they’re also assisting with online growth by presenting businesses with reliable, clear, concise data to build their marketing strategies off of.
The advancements in what is now referred to as big data are the tools that companies use to streamline their product to their consumer base better while ensuring that they are actively and adequately targeting the correct demographics.
By logging web traffic analytics, seeing the age range and gender of their prime consumer base and where most people are viewing their online pages from, companies can better determine what kind of products will generate the most considerable growth and what demographics are most interested in looking at and potentially buying their products.
Further, they can help target people who are more prone to online shopping and utilize tactics like flash sales to encourage click conversions and digital marketing to promote brand development.
These days, the larger the business's online presence is, the better.
Big data is also useful for creating a more efficient inventory process, by keeping precise records of inventory, sales, and the price points at which a product is more likely to sell at, companies can now fine-tune even their profit margins to ensure they’re getting the most significant return on their products.
While it can seem overwhelming at first to dive into the many different areas of analytics that are now trackable, these tools can be the difference in your business soaring in the new year and it flailing.
New Platforms and Apps
With new app technology comes new ways to drive your business forward, including taking on some extra tasks if you’re of the DIY-mindset. Up and coming entrepreneurs can save a few dollars on things like hiring accountants by taking on the job themselves using useful apps driven to streamline the accounting process like Business.
These applications also utilize artificial intelligence to view, examine, and concisely prepare financial statements and offer solutions and strategies that can help close the gap and boost overall profit margins.
Many businesses have also begun to revamp their entire strategy to focus mainly on the new platforms that are data-collection based rather than product-information based.
This comes from the Outsell Information Industry Outlook team who have seen that data collection applications and platforms are becoming more and more relevant to optimize growth and sales in the digital realm. Platforms like MyCase are small but mighty and can be extremely helpful in monetizing content and scaling them for optimal performance and revenue return.
One thing is sure as we dive into the new year of tech, data is running the show, and when analyzed and utilized correctly it can be a major asset in increasing online presence, revenue, and business growth.
This blog is listed under Data & Information Management Community