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The Importance of Virtual and Augmented Realities for Your Business

Published on 13 December 17
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New technology is emerging every day, taking new positions in the markets and all businesses have a hard task to follow all trends. While mobile app development was extremely viewed as state of the art several years ago, now the virtual reality and augmented reality are taking over and if you are a business owner, you need to keep up. When Artificial Intelligence (AI) was entering the scene, scientists were explaining how different it would be from traditional computer technology and how working with it will change the known reality.

Artificial Intelligence on a Daily Basis

It was not that long ago when AI was introduced to the public and within just a few years it has received a major role in our livelihoods. Most people do not even comprehend how big that part has become. Augmented reality and virtual reality (AR, VR) are following the trend – two different but identical technologies taking the next step in our evolution.

Augmented Reality and its Importance for Business

A few years ago we saw the birth of AR in the hands of Pokemon Go. The game was the first introduction of what AR can do and how it can change our beliefs when it comes down to new technology. Since then, newer and more complicated applications have arrived. The technical description of AR is that it inserts virtual (digital) projects in a camera view (for the real world) while taking the real-time camera's view information. Businesses have this new opportunity to build more personal relationships with their clients and most development companies like SwagSoft are implementing the ideas.

Virtual Reality

Virtual Reality is distinctively different than AR. While the conception allows numerous of new developments in apps, VR is preferred by developing companies for gaming – but it gets beyond it easily. This technology allows real people to be inside a fictional (virtual) space. Most games use goggles for this reality, where the player is introduced to a virtual world and when the game is played without any traction, the experience is much more realistic than any other platform.

Business Ventures for VR and AR

Building the business around the new realities would allow you to create a new experience for your customers with some distinctive operations. Studies show that most sales are based on emotions and human beings tend to spend more money when they are emotionally involved. Augmented reality and virtual reality would deliver a better way for an emotional connection making it more realistic.

The intellectual connection is another option for great business. Providing the needed learning experiences, useful information in a new, engaging way using VR and AR would definitely result in better customer relationships.

Multiple sensors – people have different desires. With the technology coming from AR and VR, customers' senses would be more engaged with touch, audio, sight, and smell on different occasions.

New technology is emerging every day, taking new positions in the markets and all businesses have a hard task to follow all trends. While mobile app development was extremely viewed as state of the art several years ago, now the virtual reality and augmented reality are taking over and if you are a business owner, you need to keep up. When Artificial Intelligence (AI) was entering the scene, scientists were explaining how different it would be from traditional computer technology and how working with it will change the known reality.

Artificial Intelligence on a Daily Basis



It was not that long ago when AI was introduced to the public and within just a few years it has received a major role in our livelihoods. Most people do not even comprehend how big that part has become. Augmented reality and virtual reality (AR, VR) are following the trend – two different but identical technologies taking the next step in our evolution.

Augmented Reality and its Importance for Business



A few years ago we saw the birth of AR in the hands of Pokemon Go. The game was the first introduction of what AR can do and how it can change our beliefs when it comes down to new technology. Since then, newer and more complicated applications have arrived. The technical description of AR is that it inserts virtual (digital) projects in a camera view (for the real world) while taking the real-time camera's view information. Businesses have this new opportunity to build more personal relationships with their clients and most development companies like SwagSoft are implementing the ideas.

Virtual Reality

Virtual Reality is distinctively different than AR. While the conception allows numerous of new developments in apps, VR is preferred by developing companies for gaming – but it gets beyond it easily. This technology allows real people to be inside a fictional (virtual) space. Most games use goggles for this reality, where the player is introduced to a virtual world and when the game is played without any traction, the experience is much more realistic than any other platform.

Business Ventures for VR and AR



Building the business around the new realities would allow you to create a new experience for your customers with some distinctive operations. Studies show that most sales are based on emotions and human beings tend to spend more money when they are emotionally involved. Augmented reality and virtual reality would deliver a better way for an emotional connection making it more realistic.

The intellectual connection is another option for great business. Providing the needed learning experiences, useful information in a new, engaging way using VR and AR would definitely result in better customer relationships.

Multiple sensors – people have different desires. With the technology coming from AR and VR, customers' senses would be more engaged with touch, audio, sight, and smell on different occasions.

This blog is listed under Development & Implementations and Digital Media & Games Community

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