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The Importance of Virtual and Augmented Realities for Your Business

Published on 13 December 17

New technology is emerging every day, taking new positions in the markets and all businesses have a hard task to follow all trends. While mobile app development was extremely viewed as state of the art several years ago, now the virtual reality and augmented reality are taking over and if you are a business owner, you need to keep up. When Artificial Intelligence (AI) was entering the scene, scientists were explaining how different it would be from traditional computer technology and how working with it will change the known reality.

Artificial Intelligence on a Daily Basis

It was not that long ago when AI was introduced to the public and within just a few years it has received a major role in our livelihoods. Most people do not even comprehend how big that part has become. Augmented reality and virtual reality (AR, VR) are following the trend – two different but identical technologies taking the next step in our evolution.

Augmented Reality and its Importance for Business

A few years ago we saw the birth of AR in the hands of Pokemon Go. The game was the first introduction of what AR can do and how it can change our beliefs when it comes down to new technology. Since then, newer and more complicated applications have arrived. The technical description of AR is that it inserts virtual (digital) projects in a camera view (for the real world) while taking the real-time camera's view information. Businesses have this new opportunity to build more personal relationships with their clients and most development companies like SwagSoft are implementing the ideas.