HOW TO USE A WEBSITE FOR SMALL BUSINESS

How much a website is helpful for a small business? What we need exactly for start up a new business online, As a owner of your business question yourself "Does my business really need a website", if you’re doing a business online example providing online training services, you must need a website for this, most of the owners think we don’t do any online services then why we need a website and we promote our business online, whether or not you intend to do business online is irrelevant.

The fact of the matter is that advertising is the key to success and you have no greater tool at your disposal than the World Wide Web to get your name out there in lights. You just think as a customer for your business what you need exactly from this. Your website is the most important element of your business. It is more important than a brochure or a business card.

How your customers will find you on the Internet, what you need:

> Get a custom domain name: We have a business whether it is small or large sector a simple and dedicated website is must for every serious business. Start with any basic website design with domain name related with your business, even it is a basic website just give a description about your business "what are the services, why choose us and what we do ". Must create a custom email address for better service for the customers. Having a personal email address for the business we can keep in touch with our new and old customers.

> Must go with original content: Duplicate content is hated by Google, go with unique content that will help for SEO. If you want always fresh content it is better to start a blog for your website and keep it fresh and update.

> Create a mobile website: Now everyone using mobile, tablets and notebooks for searching anything from web, like restaurant, repair services, gaming services, watches and clothe stores, and mobile devices are becoming increasingly popular as a way for visitors to find your website .So it is very important having a website that is customized for devices like mobile is extremely important to your business. Some reports says 50% of searches are from mobile devices, If we got a text link or mail link from a friend and we try to open the link on our mobile ,we are presented with a jumbled load of unorganized garbage. Here if our website is not customized for mobile device we simple loose our customers.

>Add Meta tags and description: By adding Meta tags and description in pages tells search engines how to organize your site, and gives them something to display to the people who view your website in search results.

>Submit your website to Search Engines: After choosing related keywords submit your website to the search engines like Google, Yahoo and MSN, when the people search with related keyword they can reach us by search engines.

>Get listed on location bases sites: Having your business listed on search engines is very important for small business. It is a low cost marketing tool, and the customers also looking there for all services.

>Focus on SEO: It will change your business by bringing the customers for you from different places. Every business that has an address and operates in a certain area, if you provide services like online training, you own a restaurant or any other services ,our website must optimized for SEO. Customers use the Internet to search for a business/service before they actually visit our website, and if they do not find us on the search then we lose customers and opportunities.