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How Successful Big Data Applications are Scaling Businesses

Published on 21 December 17
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As said by famous analytics tycoon, Thomas H. Davenport, Every company has big data in its future and every company will eventually be in the data business.

With unprecedented digital exposure, big data applications have become a surefire way to carter user needs by widening the horizon for data-driven insights. The big data integrated applications are already becoming a major force in many trades. For instance, a healthcare institute uses the applications to accurately diagnose infections and a retail company relies on retail data analytics to deliver a smarter shopping experience to its customers.

Moreover, according to a research firm international data corporation, big data has a significant impact on annual growth rate and is expected to reach $41.5 billion by 2018. Many Android app developers are taking full control of big data analytics thus building better mobile apps to upscale your business.

Let us look at how big data applications bring value to an organization in a competitive marketplace.

1. Enhanced Cyber Defense

Cybersecurity is the top priority of all IT enterprises. Enabled by big data technology, you can get real-time data-driven insights which help to prevent cyber attacks. A combination of big data analytics with security technologies gives you an accelerated path to view threat data through analytical models and user interfaces which enhances the efficiency of security options.

2. Get A Complete Overview of Customers

Big data analytics allows you to get a complete overview of customer’s behavior thus it helps you understand them better and it will be advantageous while communicating with them. E-commerce big data applications make the most of the technology to access demographic information, social behavior and purchasing patterns. With this, you can do smart mobile advertising which increases sales.

3. Improves Operational Efficiency

Many Big Data Analytics Consulting Firms use modern technologies and tools to build big data applications that provide greater access to data for smart decision making. Broader data sources and big data-specific platforms yield deeper insights for stronger competitive advantages.

Every reliable Android App Development Company is developing big data android applications for intelligent business outcomes. With the current pervasiveness of IT data, the integration of big data analytics with Android applications can provide real-time visibility to operations, improve customer experiences, determine successful transactions, and much more. It is proving beneficial to businesses every single day as big data is providing personalized assistance to make successful marketing plans and the apps can easily draw data from the collected database.
This blog is listed under Data & Information Management Community

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