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This Facebook Live Streaming Guide Will Make You a Successful Content Marketer

Published on 04 January 18
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In March 2012, Dollar Shave Club’s video ad went viral. In the first three months, the material attracted 4.75 million views. Michael Dubin, the founder of Dollar Shave Club, was the star of the video. This is not an expensive production. According to Dubin’s statements, the company spent only $4,500 for material that could easily cost other companies $50,000.

The next time you think that video marketing is an expensive investment, just think of that example. Even if you don’t want to spend $4,000 on a single video, there are other options to consider. With Facebook live streaming getting more popular by the day, video marketing is becoming cheaper and more accessible than ever.

BuzzFeed is a great example of a page that attracts attention through live streaming. The Exploding Watermelon streaming had 807,000 viewers watching at the same time.

Facebook live streaming requires a minimal investment in recording equipment. Consider that a long-term investment, since it will enable you to stream countless videos from now on. The only question is: how can a content marketer benefit from Facebook live streaming?
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Live streams offer great promotional value.

  • When you recommend a follower to watch a useful live stream in five minutes, you’ll cause the sense of urgency. The Facebook user has to watch that content right now, so they will get the information on time.

  • Live streams are more personal than edited videos. Unexpected things can happen when you’re live, and the audience loves that spontaneous effect. They can immediately react, so they know they are part of the whole process.

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Patricia Collins, a content marketer from Bestessays, warns you to be aware: Small errors are cute, but you don’t want everything to go wrong when you start streaming. After all, you’re not just sharing a personal moment. You’re using the streaming for marketing purposes.

Patricia gives us the following tips to implement during the planning stage:

  • Check the equipment

Are you sure the microphone and camera work? Will they enable you to stream high-quality videos for your audience? Is the connection okay? If a single one of these elements fail, you’re headed to a promotional disaster.

  • Plan the length

Live broadcasts don’t come with a precise time limit. You can stream for hours if that’s what you want to do. But, will the audience have such an attention span? They would rather watch a movie. Don’t waste the time of your viewers. A promotional video should last up to an hour and keep the engagement levels up all the time.

  • Promote it!

Before you start the streaming, your followers should be ready for it. Remind them to watch you at the precise time, so they will log in right when you expect them. Add a description to the live stream, so even the followers that missed the announcement can figure out what this is all about.

  • Have a plot!

It’s important to know how the video will develop. Plan what you and the other participants will say and do.

  • Plan your approach to trolls

There’s no remedy against trolls. No matter how hard you try to avoid them, they will appear on your live streaming. Don’t pay attention to them! If you start answering to their comments, they will go stronger from the attention. The most useful troll policy is the simplest one: just ignore them! Someone from your team should monitor the comments, so they can cut down and block the trolls the moment they appear.

When you plan your approach to Facebook live streaming, you’ll set your chances for success. However, not everything is in the plan. The execution is just as important. These are the main things to consider when streaming a live Facebook video:

  • If you’re prepared and ready for the streaming, just click the Live Video option in the status update section. You’ll see a red icon on the screen’s top left corner that shows your status. You’ll also be able to see how many viewers your video has.

  • Cut through the chaise! Remember: the attention span of Facebook users is not impressive. Don’t make the intro too long. Tell them what this is about right away!

  • Your viewers will have questions and comments. This is the spontaneous part. Answer them! The point of content marketing is interaction with the audience. Now, you’re getting the best chance for interaction ever. Don't waste it!When you on your by editing

  • Edit the video of the live stream. When you finish streaming, Facebook users will still see the video on your profile. Now, you have a chance to make it more professional by editing it.
  • Use the full potential of that video. You can feature it on your YouTube channel, so more people will be able to see it and react on it.
Facebook live streaming is becoming a huge trend in marketing. It’s the kind of content that creates the sense of urgency, keeps the attention of the audience and attracts their reactions. The best part is that you can try how it works for your brand without making a huge investment. Are you ready for this new trend? Follow the tips you just read!




went viral. In the first three months, the material attracted 4.75 million views. Michael Dubin, the founder of Dollar Shave Club, was the star of the video. This is not an expensive production. According to Dubin’s statements, the company spent only $4,500 for material that could easily cost other companies $50,000.

The next time you think that video marketing is an expensive investment, just think of that example. Even if you don’t want to spend $4,000 on a single video, there are other options to consider. With Facebook live streaming getting more popular by the day, video marketing is becoming cheaper and more accessible than ever.

BuzzFeed is a great example of a page that attracts attention through live streaming. The Exploding Watermelon streaming had 807,000 viewers watching at the same time.

Facebook live streaming requires a minimal investment in recording equipment. Consider that a long-term investment, since it will enable you to stream countless videos from now on. The only question is: how can a content marketer benefit from Facebook live streaming?

. The Facebook user has to watch that content right now, will get the information on time.

  • Live streams are more personal videos. Unexpected things can happen when you’re , audience loves that spontaneous effect. They can , so they know they are part of the whole process.



  • 6

    Patricia Collins, a content marketer from Bestessays, warns you to be aware: Small errors are cute, but you don’t want everything to go wrong when you start streaming. After all, you’re not just sharing a personal moment. You’re using the streaming for marketing purposes.

    Patricia gives us the following tips to implement during the planning stage:

    • Check the equipment

    Are you sure the microphone and camera work? Will they enable you to stream high-quality videos for your audience? Is the connection okay? If a single one of these elements fail, you’re headed to a promotional disaster.

    • Plan the length

    Live broadcasts don’t come with a precise time limit. You can stream for hours if that’s what you want to do. But, will the audience have such an attention span? They would rather watch a movie. Don’t waste the time of your viewers. A promotional video should last up to an hour and keep the engagement levels up all the time.

    • Promote it!

    Before you start the streaming, your followers should be ready for it. Remind them to watch you at the precise time, so they will log in right when you expect them. Add a description to the live stream, so even the followers that missed the announcement can figure out what this is all about.

    • Have a plot!

    It’s important to know how the video will develop. Plan what you and the other participants will say and do.

    • Plan your approach to trolls

    There’s no remedy against trolls. No matter how hard you try to avoid them, they will appear on your live streaming. Don’t pay attention to them! If you start answering to their comments, they will go stronger from the attention. The most useful troll policy is the simplest one: just ignore them! Someone from your team should monitor the comments, so they can cut down and block the trolls the moment they appear.

    When you plan your approach to Facebook live streaming, you’ll set your chances for success. However, not everything is in the plan. The execution is just as important. These are the main things to consider when streaming a live Facebook video:

    • If you’re prepared and ready for the streaming, just click the Live Video option in the status update section. You’ll see a red icon on the screen’s top left corner that shows your status. You’ll also be able to see how many viewers your video has.

    • Cut through the chaise! Remember: the attention span of Facebook users is not impressive. Don’t make the intro too long. Tell them what this is about right away!

    • Your viewers will have questions and comments. This is the spontaneous part. Answer them! The point of content marketing is interaction with the audience. Now, you’re getting the best chance for interaction ever. Don't waste it!When you on your by editing

    • Edit the video of the live stream. When you finish streaming, Facebook users will still see the video on your profile. Now, you have a chance to make it more professional by editing it.
    • Use the full potential of that video. You can feature it on your YouTube channel, so more people will be able to see it and react on it.
    Facebook live streaming is becoming a huge trend in marketing. It’s the kind of content that creates the sense of urgency, keeps the attention of the audience and attracts their reactions. The best part is that you can try how it works for your brand without making a huge investment. Are you ready for this new trend? Follow the tips you just read!

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