With the digital world taking over everything, it is quite obvious that users will search for your brand online before doing business with you or using your products and/or services. Google has extended its reach to such an amount that most users refer to Google for everything. So to keep your brand identity afloat in this technology dependent world, it is extremely important to evaluate your brand over a definite stretch of time. This is highly essential, as based on this you will have to ensure that your online reputation inclines towards the positive side. In case, the situation with your online brand reputation is not as good as it should be, then you have to work towards achieving it.
So, what are the areas you need to probe and the questions you need to ask to check online presence of your brand name? These are:
-· Social Media - When reviewing social media networks your brand name is registered with, you have to keep one thing in mind - the ultimate target is to look good on all your accounts across various networks. This means a detailed analysis of all activities, photos and privacy settings of your accounts. After all, you will never want your brand to be associated with some derogatory images or comments shared online. In addition to this, you have to review how often have you streamlined relevant and useful content on your accounts; consider the number of newsletter and blog subscribers you have added to your list from the beginning of the year?
-· Your Website - Review the existing landing page of your website carefully to check how many users have signed up to your account. When you register a brand name and its website, your aim is to generate maximum participation from the consumers. This is what you will have to check, which will include assessment of the present headline, layout and other features of your website. Based on this analysis, you can go for content recycling on the landing as well as other pages of the website and change the look of the website with a different layout or color combination and so on.
-· Incorporation of New Media - Visual communication has taken brand building to an all new level. So, you also need to check whether you are up-to-date with the latest tools like Slideshare and Pinterest. Such tools can be easily integrated with the existing blogs and social media you use.
After a careful analysis of the online status of your brand, you need to derive and understand how you can manage your online reputation, ensuring that it stays good all through. After all, it takes years to build good reputation and only an instant to spoil it. When attempting to achieve good reputation, you donât have to present any fake and unreal image of your company. On the contrary, just be yourself and represent your company message in a positive light, and ensure that you live up to the message portrayed.
Few things you can do to manage your online reputation are staying true to your morals and ideals, being human in your approach, avoiding showering friends with business messages, checking yourself from moaning about your customers, possibly refraining yourself from speaking about your customers at all, preventing yourself from venting out any troubles your company might be facing on any public platforms and so on. The bottom-line is being appropriate when sharing any message online. For your customers, you and your brand are synonymous. So, you also need to keep a check on whatever you say online, just to be sure that your brand doesnât get badly affected.
Author BioRichard Parker owns an online reputation management company. He helps you to register a brand name online and check online presence of your brand name to ensure good reputation is maintained. In spare time, he prefers sharing advisory articles through his blog.