Did you know that personalized emails generate 6 times more revenue than standard emails?
Personalizing the messages you send to your potential customers via e-mail, social media, or pop-up ads, is the next step after you properly segmented your audience. If the message is not relevant to your lead and doesn't address their needs and interests, it won't connect. Including someone’s first name or the name of their business in the email is not enough.
A lead generation software makes the personalization process measurable, which seemed an obstacle impossible to overcome even 10 years ago, for most marketers. Using merge tags, a lead generation software can collect personal information from the visitors of your website and display the right information when the prospect opens an email or visits one of your landing pages.