How to Start an Email Marketing Campaign

Email marketing is one of the oldest yet effective ways of building customer lists. Its effectiveness is mainly attributed to the large number of people who use emails to inquire about the products on offer and communicate with companies. According to research, there are three times more emails accounts than Twitter and Facebook accounts. In addition, companies that use email marketing are six times more likely to get click-through from email than any other source. Here is an overview of what you need to do to start an effective email marketing campaign.

Perform Market Analysis

The first thing you need to do before you even think about the email marketing tools you will use is the market. Determine what approach you will take to serve your target market well. The people found in your target market have unique needs. Discover what these needs and come up with incentives tailored for these needs. However, do not spend a lot of time thinking about the type of incentive you want to use to expand your email list. You can come up with something as simple as a resource guide or a how-to video. Avoid lengthy videos or large resource guides because they are likely to overwhelm your target customers.

In addition to providing incentives tailored for your target market, you need to keep everyone in your email list engaged. Communicate with them regularly through email updates and be ready to provide the information, products and tools they need.

Set Goals

Once you determine the needs of your target market, it is important you come up with goals for your email marketing campaign. These goals should focus on how you will be using your email list. These may include the number of newsletters you plan to send on a weekly or monthly basis, how you will use the transponder to deliver content and what plan of action you will take to promote your own services and products. Other goals may include increasing your email lists by a certain number of new leads every day or week and selling a certain amount of your products to the people in your list. Your goals should be clear and concise. They should be realistic, measurable and time bound.

Pick an Email Marketing Service

Setting clear goals for your email marketing campaign will enable you to track your progress and make changes where applicable. It will also help you to determine the path you will take for your ongoing product promotion, mailing list content and growth attempts. However, you cannot achieve your email marketing goals if you don’t have the right tool or service. If you want to reach your target market through videos on a regular basis, then you may want to get an email marketing service that allows video hosting. If you have a target market that prefers to shop online and have their items delivered to them through mail, then you might need a service such as Ontraport of Infusionsoft.

The most important thing to remember when using an email marketing service is that the content you provide your target audience is more important than the platform used to deliver it. It is the ability of your products to satisfy the specific needs of the target market that will generate leads and convert them to loyal customers, not how beautiful your company logo looks on the letterheads.

Be Relevant

Email is part and parcel of data driven marketing. As a result, you need to ensure you provide services that will please your customers and build your company's reputation out there. You need to ensure your campaign is relevant to every person in your mail list. According to marketing experts, every campaign that contains content relevant to the target audience can realize up to 76 percent increase in revenues. So instead of sending emails to everyone in the list, try and segment your lists and send relevant content to each of these segments. You can use an account monitoring tools to ensure emails are relevant to every individual in your list.