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Top 5 web design trends to look out for in 2018

Published on 15 January 18
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Whether a startup or a big company, all companies want to attract more audience and turn them into customer. And, website design is one of the main pillar of every online business to succeed in the present digital marketing scene.


Anyone can design website these days, but does it look professional and attractive enough to catch audience's eyes? It requires skills and know-how of latest design trends to design website that looks great and is sound in functionality as well. As the world of web design is constantly evolving it can be tough for designers to keep an eye on all the trends that make it to the list. So, in this post we are covering top 5 web design trends to look out for in the year 2018


1. Say Hello to Vibrant Colors


The year 2018 will see usage of more vibrant colors in the web design. You can expect brands to experiment with lot of bright and bolder colors in the UI design, it adds up to the overall visual appeal of the web design. Besides, vibrant colors is an effective way to draw attention to certain elements of the website.


Though, the previous year witnessed more of flat design dominating the web scene but in the coming year bold colors will be taking the center stage. Flat design is more about subtle colors and doing away with any kind of flashy elements that causes distraction. However, there will be a shift from dull to daring colors.



2. Bold & Beautiful Typography is Here


Web Design is 95% typography as rightly mentioned by Oliver Reichenstein. The importance of typography can be judged from this saying. A bold and beautiful typography does not only optimizes your UI design but also instantly attracts the attention of the users. The main purpose of the typography is to present information in a way that it does not interferes with the readability while ensuring that graphic balance is intact.


So, in 2018, typography will be in main focus, which means fonts with a bit of personality will be in great demand. Time to say goodbye to dull and boring typography and embrace the bold and beautiful ones in your web design.




3. Animated Graphics will dominate


Using animated graphics in the website has become another popular trend and this trend will be dominating the year 2018 as well. Animated graphics add movement to the otherwise dull and static web pages and make them look more lively.


You will see more websites using rich animations and GIFs used as background images or homepage banners to add some kind of visual interest to their website design. Animation is added with two main purpose in the web design. Firstly- to increase the usability of the design and secondly to add to the aesthetic feel. For whatever purpose you add animations to your design, just make sure it looks smooth and seamless rather than mechanical.



4. Long Form Content gets prominence


Long form content is not a new trend in the web design but it will enjoy more attention in the year 2018. Thanks to popular sites like Facebook, MySpace, and more wherein lazy scrolling has been implemented and users have found a new love and appreciation for this trend.


The traditional practice of providing maximum information above the fold is giving way to spacing everything out in a smooth scroll.The reason behind the popularity of this trend is that users get access to all the information in a fluid motion without being redirected to any new web page. As more and more users started enjoying the long form content, get ready to witness a great no. of scrollable interfaces taking over the web design.



5. Hamburgers on the left makes a comeback


Hamburgers on the left is not a new trend and we all pretty familiar with this web design practice but it is going to make a refreshing come back again in the year 2018. However, unlike hamburger menus on the left side of the navigation, there is a subtle change such as instead of right, you will see sites will be placing their menus on the left side of the navigation. This change has been made to increase the user engagement on the site, so that menus is the very first thing that grabs the user-attention.


You will be surprised to know that even search engine giant Google and many other leading websites have adopted this practice and has placed their hamburger menu at the left side of the navigation so that it catches the attention of the users instantly.




Wrapping up


In the nutshell, you know website is important and if it is well-designed, visitors get hooked, return to your site and chances are that they can turn into customers and gradually into repeat buyers. To stay on top of the web design game, you need to keep your website updated as per the latest web design trends in the design community.


However, trends often disappear in the puff of a smoke, so it is for you to decide which trends you need to embrace and to which give a pass depending upon your website design and functionality. These web design trends will prep you up for the year 2018. Be creative!

Whether a startup or a big company, all companies want to attract more audience and turn them into customer. And, website design is one of the main pillar of every online business to succeed in the present digital marketing scene.

Anyone can design website these days, but does it look professional and attractive enough to catch audience's eyes? It requires skills and know-how of latest design trends to design website that looks great and is sound in functionality as well. As the world of web design is constantly evolving it can be tough for designers to keep an eye on all the trends that make it to the list. So, in this post we are covering top 5 web design trends to look out for in the year 2018

1. Say Hello to Vibrant Colors

The year 2018 will see usage of more vibrant colors in the web design. You can expect brands to experiment with lot of bright and bolder colors in the UI design, it adds up to the overall visual appeal of the web design. Besides, vibrant colors is an effective way to draw attention to certain elements of the website.

Though, the previous year witnessed more of flat design dominating the web scene but in the coming year bold colors will be taking the center stage. Flat design is more about subtle colors and doing away with any kind of flashy elements that causes distraction. However, there will be a shift from dull to daring colors.

2. Bold & Beautiful Typography is Here

Web Design is 95% typography as rightly mentioned by Oliver Reichenstein. The importance of typography can be judged from this saying. A bold and beautiful typography does not only optimizes your UI design but also instantly attracts the attention of the users. The main purpose of the typography is to present information in a way that it does not interferes with the readability while ensuring that graphic balance is intact.

So, in 2018, typography will be in main focus, which means fonts with a bit of personality will be in great demand. Time to say goodbye to dull and boring typography and embrace the bold and beautiful ones in your web design.

3. Animated Graphics will dominate

Using animated graphics in the website has become another popular trend and this trend will be dominating the year 2018 as well. Animated graphics add movement to the otherwise dull and static web pages and make them look more lively.

You will see more websites using rich animations and GIFs used as background images or homepage banners to add some kind of visual interest to their website design. Animation is added with two main purpose in the web design. Firstly- to increase the usability of the design and secondly to add to the aesthetic feel. For whatever purpose you add animations to your design, just make sure it looks smooth and seamless rather than mechanical.

4. Long Form Content gets prominence

Long form content is not a new trend in the web design but it will enjoy more attention in the year 2018. Thanks to popular sites like Facebook, MySpace, and more wherein lazy scrolling has been implemented and users have found a new love and appreciation for this trend.

The traditional practice of providing maximum information above the fold is giving way to spacing everything out in a smooth scroll.The reason behind the popularity of this trend is that users get access to all the information in a fluid motion without being redirected to any new web page. As more and more users started enjoying the long form content, get ready to witness a great no. of scrollable interfaces taking over the web design.

5. Hamburgers on the left makes a comeback

Hamburgers on the left is not a new trend and we all pretty familiar with this web design practice but it is going to make a refreshing come back again in the year 2018. However, unlike hamburger menus on the left side of the navigation, there is a subtle change such as instead of right, you will see sites will be placing their menus on the left side of the navigation. This change has been made to increase the user engagement on the site, so that menus is the very first thing that grabs the user-attention.

You will be surprised to know that even search engine giant Google and many other leading websites have adopted this practice and has placed their hamburger menu at the left side of the navigation so that it catches the attention of the users instantly.

Wrapping up

In the nutshell, you know website is important and if it is well-designed, visitors get hooked, return to your site and chances are that they can turn into customers and gradually into repeat buyers. To stay on top of the web design game, you need to keep your website updated as per the latest web design trends in the design community.

However, trends often disappear in the puff of a smoke, so it is for you to decide which trends you need to embrace and to which give a pass depending upon your website design and functionality. These web design trends will prep you up for the year 2018. Be creative!

This blog is listed under Development & Implementations Community

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