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The Pros and Cons of Creating an App for Your Startup

Published on 25 January 18
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Let’s be honest. Not every technical startup was founded by a developer. At the same time, not every developer is thinking of creating their apps. More than 40% of the web traffic nowadays come from mobile devices. Thus, your idea of creating a startup for your business is simply dictated by our reality and necessity to adjust to the new developing rhythm of our life.


Building a mobile app is a great way to bring your business to new level. But before you googled how to hire a developer for a startup and jumped into development routine, there are a couple of different aspects you should know before deciding to create your startup. We’ve described our vision in a traditional pros-and-cons manner. So, here we go.


The Pros and Cons of Creating an App for Your Startup - Image 1

Pros

Easy Access

Today it’s hard to imagine any grownup person without a small object in their hands. A smartphone can justly be considered a new part of our body.


So, making an app will allow you to stay in touch with your audience all the time. They can easily have access to your app instead of opening a website which is not always a good idea, even if via the mobile browser.


Besides, a mobile app can work in offline line mode, so users can look at the products list or read the reviews. To make a transaction users should go online.

The Pros and Cons of Creating an App for Your Startup - Image 2
Improved Customers’ Service

If you own a store or sell something via the internet, with the help of mobile app you can inform your users about discounts, send personalized offers or notifications directly on their phone.


This is a good step in building a long-term relationship with your customers.

Additional Revenue For Your Business

By creating a good monetization strategy, you can get additional revenue from your app.


If your app is free with the help of in-app purchases, you can sell additional functionality of your app. Or you can earn money via advertisements shown in your app.


You can take a small fee from your users for downloading your app and offer all the functionality free of charge within the app, so there won’t be any in-app purchases or ads.

Higher Usage Of Your Service

By integrating social media platforms into your app, you can increase your brand’s visibility and thus popularity. By clicking share button, your users can tell their friends about the app in social networks in one click.


Also integrating social media platforms into your app makes the app easy to use.


Users can sign in with the existing Facebook account instead of filling in 10 fields to sign up to your app. So, they can immediately move to shopping without wasting their time and nerves when seeing such username already exists.

Cons

Price

Not all users have the same device. Thus, you have to make some choice. You can think of creating native iOS or Android app separately, one by one or consider cross-platform development. Whatever you choose consider all pros and cons of both variants. Nothing is going to be less expensive except for not developing an app at all.


When getting a ballpark figure for development for your app, take into account additional expenses for a human factor that are not going to be listed anywhere.


Apart from general expenses for development, the app requires investment on marketing and PR. How are you going to inform your audience about your app? If you have an online store with some return customers, it makes the task a bit easy.


You can create a newsletter and inform your customers that soon they will have an opportunity to purchase your products from the app. The earlier you start preparing your audience, the better.


There is a great variety of channels to let the world know that the new app is going to be launched soon. If you still do not have pages on all popular social networks, why are you reading this article?

Be ready for additional investment after the app release. The marketing does not stop after release. Besides, some bug-fixing might be needed.


The app needs to be updated with the time, which means you should be ready for long-term expenses. If you have in-app purchases or paid app, Appstore takes 30% from all your sales.


Conclusion

In a nutshell, the most significant disadvantage of creating an app for your startup is the cost factor. If you have enough budget to cover all stages of development you can make your choice.


Creating mobile app might help your business to unlock its potential and bring it to the new stage of development. Mobile development is a relatively new marketing channel. S


o, focusing on your customers’ needs and solving their potential problems, you can be ahead of your competition.

Let’s be honest. Not every technical startup was founded by a developer. At the same time, not every developer is thinking of creating their apps. More than 40% of the web traffic nowadays come from mobile devices. Thus, your idea of creating a startup for your business is simply dictated by our reality and necessity to adjust to the new developing rhythm of our life.

Building a mobile app is a great way to bring your business to new level. But before you googled how to hire a developer for a startup and jumped into development routine, there are a couple of different aspects you should know before deciding to create your startup. We’ve described our vision in a traditional pros-and-cons manner. So, here we go.

The Pros and Cons of Creating an App for Your Startup - Image 1

Pros

Easy Access

Today it’s hard to imagine any grownup person without a small object in their hands. A smartphone can justly be considered a new part of our body.

So, making an app will allow you to stay in touch with your audience all the time. They can easily have access to your app instead of opening a website which is not always a good idea, even if via the mobile browser.

Besides, a mobile app can work in offline line mode, so users can look at the products list or read the reviews. To make a transaction users should go online.

The Pros and Cons of Creating an App for Your Startup - Image 2

Improved Customers’ Service

If you own a store or sell something via the internet, with the help of mobile app you can inform your users about discounts, send personalized offers or notifications directly on their phone.

This is a good step in building a long-term relationship with your customers.

Additional Revenue For Your Business

By creating a good monetization strategy, you can get additional revenue from your app.

If your app is free with the help of in-app purchases, you can sell additional functionality of your app. Or you can earn money via advertisements shown in your app.

You can take a small fee from your users for downloading your app and offer all the functionality free of charge within the app, so there won’t be any in-app purchases or ads.

Higher Usage Of Your Service

By integrating social media platforms into your app, you can increase your brand’s visibility and thus popularity. By clicking share button, your users can tell their friends about the app in social networks in one click.

Also integrating social media platforms into your app makes the app easy to use.

Users can sign in with the existing Facebook account instead of filling in 10 fields to sign up to your app. So, they can immediately move to shopping without wasting their time and nerves when seeing such username already exists.

Cons

Price

Not all users have the same device. Thus, you have to make some choice. You can think of creating native iOS or Android app separately, one by one or consider cross-platform development. Whatever you choose consider all pros and cons of both variants. Nothing is going to be less expensive except for not developing an app at all.

When getting a ballpark figure for development for your app, take into account additional expenses for a human factor that are not going to be listed anywhere.

Apart from general expenses for development, the app requires investment on marketing and PR. How are you going to inform your audience about your app? If you have an online store with some return customers, it makes the task a bit easy.

You can create a newsletter and inform your customers that soon they will have an opportunity to purchase your products from the app. The earlier you start preparing your audience, the better.

There is a great variety of channels to let the world know that the new app is going to be launched soon. If you still do not have pages on all popular social networks, why are you reading this article?

Be ready for additional investment after the app release. The marketing does not stop after release. Besides, some bug-fixing might be needed.

The app needs to be updated with the time, which means you should be ready for long-term expenses. If you have in-app purchases or paid app, Appstore takes 30% from all your sales.

Conclusion

In a nutshell, the most significant disadvantage of creating an app for your startup is the cost factor. If you have enough budget to cover all stages of development you can make your choice.

Creating mobile app might help your business to unlock its potential and bring it to the new stage of development. Mobile development is a relatively new marketing channel. S

o, focusing on your customers’ needs and solving their potential problems, you can be ahead of your competition.

This blog is listed under Development & Implementations and Mobility Community

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