Everyone knows how the content will help for SEO, these days the guest posting is the good and major process for off page SEO. The quality of the content is dependent upon who reads it. Write content for people who are reading your blog/article not for the search engines.
Keep in mind about what we are writing for the audience, what they exactly need from the Article, for example we are writing about small business services, if we place it in different services like IT Training's there is no use of the article if we place it in wrong place. Keep reading and reading from other blogs, books and articles will help us get versed in different writing styles and will help us effectively write for different audiences.
After writing a good Article for readers, the next most powerful term is TITLE, Title is very important for the Article, people search with the keywords or title what they are looking for.
People who search for the information on search engine use a set of words that relate to titles, we have to mention these words in our title. They can find easily what they look for; they will click on the related article and read the content. If we have a good content with a useless/not related title there is no use of it. It is better to use good and catchy titles for easy find.
We can use text, video, images and web apps, social features, and other dynamic elements, and must be fresh and unique content.
Freshness and quality content shared by users, we no need to worry about the Article; if we write for others they will read and share your content if they like it.
For the website also fresh content is very important, before developing a website and before working on homepage content you should develop a marketing and content strategy for your site. Determine the pages you will include on your main website and how you can introduce further information to your visitors. Use competitor analysis, keyword research, and even market research to help you determine exactly what type of content and even what frequency of content your website visitors are most likely to want.
IS guest posting improve your SEO; YES Guest posting will greatly improve our SEO. Since Google's panda update, it has been all about quality over quantity. Google is looking to increase over placing if we post good relevant content, if it is useful for the users/readers over post will be shared by many across multiple social networks.
After writing a good article with a suitable title, where we are going to submit our article? How to approach them for guest posting?
First and most important when you start a guest posting, please don't use for business means Donât give many links in your Article, better to give one link to your business and must be related, give a link in Author Bio will be good if it is not related to that article.
We must consider the site value when we post an Article, We need to check the page rank and SEOMOZ domain authority, also check the quality of the content in the blog where your posting, How many people are visiting the site, Did they maintain any standards while giving the links to other websites/blogs.
Whether the site frequently active on the social networks like Facebook, Twitter and Google+.
Check the previous articles and comments; do their guest post or comments look like Spam?
Check the Guest posting guidelines, whether they maintain any strict guidelines for posting or not.
Try to post articles about the keywords of the site those getting rankings. This makes most uniqueness about your post and also drives more referral traffic.
Check the site indexing status whether it is indexed daily, weekly or monthly. If the site is indexed daily we can say that he is updating fresh content on the blog.
It is better to check the domain age, if it's an old domain that having more back links and high PR which we get benefits from the Blog.
Check the blog back links with the help of back link tools like majestic SEO, webmeup tool. Also check the new and lost back links so that you can get a point of view from where the site are getting back links and what type of sites they are linking.
Use related Image to the article; you can also use a video if they accept.
It is good to write Author Bio not more than 70 words, introduce yourself, and give a link for your website if they accept.
After publishing your Article, must give the replay for the comments and share your article on social media.
Santhosh is an SEO Analyst and guest blogger, love to learn new things from the Internet. Like to read about new Articles on Blogs. Today I write the importance of content for guest posting for a website/blog.
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