Once upon a time, the only way to do market research was to spend hours drawing up a questionnaire, then either gather together a focus group, or head out into the streets and pound the pavement for willing participants. Thankfully, modern technology has made life a lot easier, and there are now plenty of ways to carry out market research online and using mobile phones that could save you both time and money!
Small Scale Solutions
There are market research companies out there like Decision Fuel (http://www.decision-fuel.com/) who can carry out âbite-sizedâ research, launching a survey quickly to a team of participants and providing you with feedback in as little as 24 hours. This is great as it means less time wasted waiting for market research results to arrive and be collated, but it also means wasting less time and money on creating questionnaires and hunting for willing participants. By using one of these companies, youâre benefiting not only from their expertise, but also from their ready made team of consumers which will cover a representation of people from all walks of life.
Quickly drawn up questionnaires are delivered to panel members on their mobiles, and results come in after just a few hours, which means that you can get on with the important part of your market research - using the information gathered to make decisions about the future of your business! Because the process is so quick and easy, mobile technology allows you to carry out market research for a fraction of the cost, so itâs something which is now affordable and accessible even to small start-ups and growing businesses. Whatâs more, because youâre not having to spend hours coming up with ideas for lengthy questionnaires, the whole process is a lot quicker and easier than ever before.
Go your Own Way
Of course, you could carry out your own market research, but doing this with the use of mobile technology can be complicated unless you have your own panel or team of volunteers. You can complement mobile market research with a traditional focus group, and it may be a good idea to gather contact details from willing focus group participants who may be interested in taking part in mobile market research in the future. Another good way to carry out research is by the use of email, and itâs certainly a fairly quick and easy way to gather customerâs opinions and feedback on the launch of new products or gauge their satisfaction with the service they have received!
Technology is ever evolving, and in years to come, it could be that traditional market research methods become forgotten, with more of us than ever before turning to modern ways of carrying out market research via mobile phones and email. Whilst these new methods are changing the face of market research, itâs important to use them alongside more traditional methods such as consumer focus groups and product testing sessions, to ensure the best results for your business.
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