No business can afford to ignore its IT department. Computers touch every aspect of most businesses, from sales and marketing to finances and accounting. Even security systems depend on them. Almost every business can benefit from an IT boost, and there are a few easy ways to get one.
Check Your Traffic
The Internet traffic that a site receives can provide a huge amount of valuable information. When properly analyzed, that data will provide insight into the type of people that are visiting the site. That can help businesses learn more about their clients in order to make their marketing campaigns more efficient in the future, or help to determine the cause of a security breach. That analysis benefits from special tools, such as NetFlow.
What is NetFlow? It is the system that collects all of that data for a specific network and does basic analysis on it. The inner workings are fairly complicated, but only the engineers that work with the process need to understand the details. For most people, it is sufficient to understand that the system collects information about the people that connect to your network, and that a business can use that information to make their operations more efficient and secure in a variety of ways.
Network data isn't the only useful tool at a modern business' disposal. Smart managers track all of their sales, marketing campaigns, and everything else that has to do with their clients. That information can be used to tailor sales efforts to the people who are most likely to be receptive towards them.
The problem is that humans have trouble working with large collections of data. Even tracking phone numbers and mailing addresses can be difficult without help from computers. Fortunately, modern software makes it fairly easy to track information about clients, sort it into useful forms, and even automate some parts of the sales process based on the information in the system.
That type of program is known as CRM software. There are a lot of different kinds, so managers should take the time to sort through them and pick one that will work with their business. All of them will make workers much more efficient and make sure that they do not overlook any data that has the potential to help the business to grow or better serve its current clients.
Use Password Managers
While major software breaches get the most publicity, the vast majority of security problems in the IT world come from people being irresponsible with their passwords. The best way for workers to contribute to digital security is for them to be sure to use a different password for every service that they use. Unfortunately, people usually struggle to remember that many passwords. They deal with that by writing them down or by reusing passwords, and both of those methods can cause security problems.
The solution is to make every employee use a password manager. These programs generate and store passwords for other services, and allow the user to access all of them with a single password for the manager itself. This provides all of the benefits of using a variety of passwords, but makes it so the user only has to remember one.
People who use these managers still need to follow basic security practices to keep their password manager secure. The master password should be fairly long and complicated, and they should be careful not to reuse it or to write it down in a place that anyone will find. Training people to do that will take work, but it will also be a major boost to IT security.
Make IT Work For You
Technology is a resource that smart managers learn to harvest. A good IT department will make your business more secure and provide plenty of marketing information at the same time. Few other departments are that efficient, so it's vital to take advantage of computers.
This blog is listed under Development & Implementations Community