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How Much Does an eCommerce Website Cost?

Published on 08 March 18
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Considering that eCommerce sales worldwide in 2018 is expected to cross 2.77 billion USD, everyone is either running an eCommerce website or busy setting up one

Before we even begin to answer the question how much does an eCommerce website cost, let’s understand that eCommerce is a channel of doing business, and in many ways, it is no different from any other modes of doing business.

The same rules of business apply: research demand-supply gaps, invest in people and processes, promote your offerings, build systems to serve better, keep learning and stay agile.

With that context, it’ll be fair to say you cannot expect to invest $10 in an ‘eCommerce website’ and look forward to making a couple of million dollars a few months later.

We’ll try and not dissuade you away from setting up an eCommerce website, but the total figure of eCommerce website cost will be significantly higher than a couple of Café Mochas at Starbucks.

As all eCommerce sites are not the same,the average cost of an eCommerce website depends of various factors like platform, requirements and customizations, as every eCommerce startup has different needs.

4 Most important factors in budgeting for an e-commerce website

When you ask the question ‘How much does it cost to build eCommerce website?’, There are numerous factors you’ll need to consider.

However, not all of them are of equal importance. Hence, before we proceed to list out all the factors that go into the total costing, we’ll take up the four most important factors that will most influence your budget in both financial as well as strategic sense.

Let’s take up each of these four factors briefly.

  1. The traffic, conversion and sales goals you expect to achieve

    Your systems should be designed to handle the load you desire to have. Design parameters will be drastically different for sites targeting 500 visitors a month and sites targeting 250,000 visitors a month. Naturally, your budget changes too.
  2. The number of products you plan to offer for sale over time

    If you are selling only two products, say, half-pound pack and one-pound packs of Italian roast espresso coffee beans, your database doesn’t have too many variables to deal with.

    Compare it with an online store selling 250 different types of tees in 3 sizes (S, M, L), the product pages and the database requirements grow huge.
  3. Ongoing marketing activities: in-house vs outsourced

    No matter what an ‘expert’ tells you: online marketing and SEO is never a one-time thing. You need to do it on a regular basis, or else you will quickly fall off the search engine results.

    Whether you have an in-house team to carry out the promotional activities or whether you’ll be taking help from an agency that’s expert in online marketing will become decisive in the long run.
  4. Available technical resources for future maintenance

    Just because a site is up and running right now, there is no guarantee it will run smoothly forever. A large number of issues, both minor as well as severe, can result from regular events like upgrades in 3rd party software to attacks with malicious intentions. Do you have a team to handle that? Or would you instead outsource to website development agency to do it?

    Now that you have a better overview of the four most important factors in eCommerce web design pricing, it’s time to get into the technical details. Let’s start at the beginning: domain name and hosting.

ecommerce Domain and Hosting Costs

You begin by finalising a name for your venture. Unless you’re looking for a prized name (e.g. www.sellonline.com) or a short name (e.g. www.atc.com), you can get a domain between USD 10 and USD 20 per year.

A catchy or an easy-to-remember domain can be very expensive to buy. Such investments, however, aren’t advisable for startup companies.
How Much Does an eCommerce Website Cost? - Image 1

Hosting fees can vary widely because of the range of services you wish to retain. These services are technical, and therefore, it’s a good deal easier to compare between one service provider and the other.

If you intend to start at a moderate level, hosting an eCommerce website will fall in the range of USD 20– USD 40 per month on a dedicated hosting service provider like Linode or Digital Ocean.

In many cases, however, it will not cover Payment Card Industry Data Security Standard (PCI DSS) compliance – a secure payment environment required for companies that "accept, process, store or transmit credit card information"

eCommerce Web Design

eCommerce web design costs can vary significantly, and that’s a bit of irony because it’s not always easy to tell a good design from an average one. It’s perhaps a good idea to think from the customer viewpoint.

If the design is pleasant, easily navigable and well-laid, without looking gaudy, cluttered or too-easy-to-please, it’s got most things right.

It’s important to present your products in a neat, organized manner, especially when you have a large collection. The site winechateau.com represent this in a good way.
How Much Does an eCommerce Website Cost? - Image 2

eCommerce platforms have theme available, and some of them are free as well. Obviously, the paid ones are better in all aspects and you’ll be spending between $50 and $250 in buying the themes. But halt, that’s not all: You’ll want to customize these themes. Customizing themes takes a lot more expertise and you can expect to spend upwards of $1,500.

Even when you buy ready-made themes from sites like themeforest.net, you’ll still need moderate to massive changes.

How Much Does an eCommerce Website Cost? - Image 3


The discussion of eCommerce website design cost cannot be complete without considering costs for product images. Depending upon the number of products you carry, do park a budget for product photography.

You may want to hire a product photographer for professional photography of your products or If you are on a shoestring budget you can setup a home studio yourself.

e-commerce Programming for functionality and customization

Think of functionality as a cross between branding and customer experience, powered by coding.

Major eCommerce platforms like Magento will have own as well as third-party extensions are written for needs similar to yours.

It’s wise to check out those solutions before you code your own, but at the same time, it’s unlikely that you’ll get things exactly the way you want them. Either the coding might be fractured, or it leaves out a feature or it isn’t robust enough.

Monpurse.com has functionality, as in this design-your-purse offering, requires specialized coding.

How Much Does an eCommerce Website Cost? - Image 4


Your eCommerce website development agency should be able to audit what’s available and what’s missing. It can also tell you which extensions are likely to go bad from software upgrades in which case your customized code will turn out to be a winner in the long run.

Read More: http://www.infigic.com/how-much-does-an-ecommerce-website-cost/

1
Considering that eCommerce sales worldwide in 2018 is expected to cross 2.77 billion USD, everyone is either running an eCommerce website or busy setting up one Before we even begin to answer the question how much does an eCommerce website cost, let’s understand that eCommerce is a channel of doing business, and in many ways, it is no different from any other modes of doing business.

The same rules of business apply: research demand-supply gaps, invest in people and processes, promote your offerings, build systems to serve better, keep learning and stay agile.

With that context, it’ll be fair to say you cannot expect to invest $10 in an ‘eCommerce website’ and look forward to making a couple of million dollars a few months later.

We’ll try and not dissuade you away from setting up an eCommerce website, but the total figure of eCommerce website cost will be significantly higher than a couple of Café Mochas at Starbucks.

As all eCommerce sites are not the same,the average cost of an eCommerce website depends of various factors like platform, requirements and customizations, as every eCommerce startup has different needs.

4 Most important factors in budgeting for an e-commerce website

When you ask the question ‘How much does it cost to build eCommerce website?’, There are numerous factors you’ll need to consider.

However, not all of them are of equal importance. Hence, before we proceed to list out all the factors that go into the total costing, we’ll take up the four most important factors that will most influence your budget in both financial as well as strategic sense.

Let’s take up each of these four factors briefly.

  1. The traffic, conversion and sales goals you expect to achieve

    Your systems should be designed to handle the load you desire to have. Design parameters will be drastically different for sites targeting 500 visitors a month and sites targeting 250,000 visitors a month. Naturally, your budget changes too.
  2. The number of products you plan to offer for sale over time

    If you are selling only two products, say, half-pound pack and one-pound packs of Italian roast espresso coffee beans, your database doesn’t have too many variables to deal with.

    Compare it with an online store selling 250 different types of tees in 3 sizes (S, M, L), the product pages and the database requirements grow huge.
  3. Ongoing marketing activities: in-house vs outsourced

    No matter what an ‘expert’ tells you: online marketing and SEO is never a one-time thing. You need to do it on a regular basis, or else you will quickly fall off the search engine results.

    Whether you have an in-house team to carry out the promotional activities or whether you’ll be taking help from an agency that’s expert in online marketing will become decisive in the long run.
  4. Available technical resources for future maintenance

    Just because a site is up and running right now, there is no guarantee it will run smoothly forever. A large number of issues, both minor as well as severe, can result from regular events like upgrades in 3rd party software to attacks with malicious intentions. Do you have a team to handle that? Or would you instead outsource to website development agency to do it?

    Now that you have a better overview of the four most important factors in eCommerce web design pricing, it’s time to get into the technical details. Let’s start at the beginning: domain name and hosting.
Domain and Hosting Costs

You begin by finalising a name for your venture. Unless you’re looking for a prized name (e.g. www.sellonline.com) or a short name (e.g. www.atc.com), you can get a domain between USD 10 and USD 20 per year.

A catchy or an easy-to-remember domain can be very expensive to buy. Such investments, however, aren’t advisable for startup companies.

How Much Does an eCommerce Website Cost? - Image 1

Hosting fees can vary widely because of the range of services you wish to retain. These services are technical, and therefore, it’s a good deal easier to compare between one service provider and the other.

If you intend to start at a moderate level, hosting an eCommerce website will fall in the range of USD 20– USD 40 per month on a dedicated hosting service provider like Linode or Digital Ocean.

In many cases, however, it will not cover Payment Card Industry Data Security Standard (PCI DSS) compliance – a secure payment environment required for companies that "accept, process, store or transmit credit card information"

eCommerce Web Design

eCommerce web design costs can vary significantly, and that’s a bit of irony because it’s not always easy to tell a good design from an average one. It’s perhaps a good idea to think from the customer viewpoint.

If the design is pleasant, easily navigable and well-laid, without looking gaudy, cluttered or too-easy-to-please, it’s got most things right.

It’s important to present your products in a neat, organized manner, especially when you have a large collection. The site winechateau.com represent this in a good way.

How Much Does an eCommerce Website Cost? - Image 2

eCommerce platforms have theme available, and some of them are free as well. Obviously, the paid ones are better in all aspects and you’ll be spending between $50 and $250 in buying the themes. But halt, that’s not all: You’ll want to customize these themes. Customizing themes takes a lot more expertise and you can expect to spend upwards of $1,500.

Even when you buy ready-made themes from sites like themeforest.net, you’ll still need moderate to massive changes.



How Much Does an eCommerce Website Cost? - Image 3

The discussion of eCommerce website design cost cannot be complete without considering costs for product images. Depending upon the number of products you carry, do park a budget for product photography.

You may want to hire a product photographer for professional photography of your products or If you are on a shoestring budget you can setup a home studio yourself.

e-commerce Programming for functionality and customization

Think of functionality as a cross between branding and customer experience, powered by coding.

Major eCommerce platforms like Magento will have own as well as third-party extensions are written for needs similar to yours.

It’s wise to check out those solutions before you code your own, but at the same time, it’s unlikely that you’ll get things exactly the way you want them. Either the coding might be fractured, or it leaves out a feature or it isn’t robust enough.

Monpurse.com has functionality, as in this design-your-purse offering, requires specialized coding.



How Much Does an eCommerce Website Cost? - Image 4

Your eCommerce website development agency should be able to audit what’s available and what’s missing. It can also tell you which extensions are likely to go bad from software upgrades in which case your customized code will turn out to be a winner in the long run.

Read More: http://www.infigic.com/how-much-does-an-ecommerce-website-cost/

1

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