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Top 3 Salesforce Marketing Cloud Trends to Watch in 2018

Published on 30 March 18
Salesforce Marketing Cloud is among the best marketing systems. It has managed to establish its name in the online marketing system. It boasts about its robust feature set. It comes in as a potent marketing solution, most specifically in the social landscape. With this platform, businesses can create as well as maintain a strong presence in social media. It also allows the users to keep an eye on their brand visibility. They can also publish as well as deliver engaging and enthralling advertising campaigns and marketing content. To capitulate on the power of social media and applying it as a marketing tool, Salesforce Marketing Cloud is the best tool.

There are lots of cloud computing growth trends that marketers should be aware of. Let’s look into those.

1. Customer journeys have to be consistent across mobile, social and the web. The major areas in identifying the correct customer journey is to find:
  • Personalization to the individual user.
  • The customer journey needs to be contextual.
  • This customer journeys need to be established for buy-in or input at each step. Hence it should be responsive.

Salesforce Marketing Cloud can easily incorporate CRM along with other data. Hence it provides the personalization to customer journey. It then presents the right content in correct style at the right time in order to drive conversions. The key to customer experience to be seamless is to create a shared as well as consistent view of the customer. It is about building bridges between sales, research and development, service, marketing and management. It helps in creating a consistent way to view customers along with their requirements. Hence it helps in conveying the message from all facets of the organization to the customer. This particular level of collaboration is important to determine and deploy the right marketing strategy.

2. Among other marketing trends to watch consists of staying on top of mobile. It also includes engaging the customers in the social media advertising. Customer who often engages with the business through mobile tends to be pre-engaged. They are familiar with the business and ready to buy after their arrival. The most effective mobile strategies are mobile programs and exclusive deals. Salesforce Marketing Cloud allows for the business to use MMS, SMS, push notifications and group messaging in order to contact customers.

The best marketers are great at responding to customers on the social media in right way. However, it does require campaign management and analytics. It is essential for social media, email, mobile and the web to be considered. The upcoming trend will be using this platform for offering social listening tools and automation across all networks. It will allow the businesses to focus on what they need the most. This is actually the personalized communication with the customer directly.

3. Another Salesforce Marketing trend is going to be thinking outside the box with the content. To create engaging content, it requires advanced planning as well as deep audience knowledge. It also needs investment in top quality writers, designers and editors. Putting personalized and engaging content to the audience and monitoring analytics help the marketing engine running. It also requires paying close attention to micro-content. The major trend of Salesforce Marketing Cloud will be content curation, distribution and optimization. It will also include content measurement. Lean or agile methodology is gaining importance in marketing circles. Modern marketing is becoming more like tech, It needs to create remarkable experiences and adapt to change. It also requires monitoring individuals as well as interactions. It consists of conducting small experiments and utilizing the data as well as responsiveness. With marketing cloud salesforce, this type of logic is in-built to the platform utilization. It creates transparency, feedback loops and rapid iterations.

All these Salesforce Marketing Cloud trends are going to rule in 2018. It is essential for the business to harness the full potential of this online marketing system. It is going to be the game-changer in the variety of industries. It will help in providing businesses with an extra edge to beat the competition. Monitoring customer journeys, content controland keeping track of individuals will become great tools. Salesforce Marketing Cloud will keep on enabling businesses to get the exact idea of the market. It will keep on helping in assessing the market requirements.
Top 3 Salesforce Marketing Cloud Trends to Watch in 2018 - Image 1
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