Top Salesforce Trends to Watch in 2018

Salesforce, it is is now the 7th most in-demand software skill across the globe. As almost all industries are using this platform, it’s quite exciting that experts have started predicting trends of the future by looking at the previous ones. We think that it is obvious to expect changes in this sector as there are noticeable changes in cloud computing growth trends. So, what does 2018 has for Salesforce’s customers and experts this year. We are definitely looking forward to Salesforce Marketing Cloud, but to know about others, read further and get to know about the marketing trends to watch!

Demand will increase

Salesforce has grown exponentially since founded. With new advancements being introduced and upgrades in the platform, this has a long way to go! The demand for developers is really high for those who can build on and around existing Salesforce platforms. Also the people who can study Salesforce Marketing Trends are in great demand.

Marketing Cloud will become even bigger

The rise of the Marketing Cloud and Salesforce is seeing an increased adoption and the same will continue. Specifically in the UK , this will now lead to an increased demand for skills and expertise. So if you are someone wo is capable enough, then your career and Salesforce marketing trend is about to take a kick start!

Big Data and IoT will become firm

The demands of Salesforce integration with Big data will increase high. Especially, in the case where integration leads to automation. There is no denying the fact that Big Data is the fastest growing investment. Therefore, the demand for developers who can provide customized CRM tools to different categories of businesses will rise.

Code changes will ensure internal need

The original Salesforce platform requires utilisation of Apex and Visualforce. As the current off-the-shelf products need advanced tools, it will lead to great opportunities. But the firms are realizing that they need the coding expertise permanently. Also, a few companies have started training their employees on this. It will only retain them for long but also polish their skills that will prove beneficial for both the parties.

Lightning Experience will be adopted

The new desktop application of Salesfoce, also known as "Lightning Experience," is currently growing popular. There are many reasons that conclude this app is great and aggressively competitive. This makes it predictable that existing customers will switch to this. People who put their trust in this early are now beginning to get benefits.

Content Personalisation

It has been conveyed that content customization will also come to play soon. Dynamic Content , Variable Tags, Strings for Marketing Cloud, and others will again come to play and shun the competitors. To retain their position, the brands will need to consider ‘what’s next’, and not just focus on fixating the past. And this will become fruitful!

These are a few trends about Salesforce which we will witness in 2018. Gear up guys!