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eCommerce Conversion Rate Optimization Ideas You Must Try

Published on 19 April 18

You’ve opened your own online store, but, unfortunately, it’s not bring in enough income. Don’t rush to change your pricing policy at a loss. It’s possible this problem can be solved much more easily. In this article, you will get several recommendations for improving website conversion rates. So, let's go!

Visualize as many components as possible

Visual content is much easier to perceive for users than content presented in the form of dry text. That's why you should ask your shopify app developer to choose the most recent theme and avoid boring text containers, especially on the main pages of your web resource.

Strengthen the visibility of CTA

One of the main reasons why sales on the site can be less than you expected is an incorrect CTA design. First, this button can get lost among other, more vivid and dynamic content. Secondly, some designers place several CTA buttons next to each other, thereby disorienting the potential buyer. Just avoid these typical mistakes and the result will improve very soon!

eCommerce Conversion Rate Optimization Ideas You Must Try - Image 1

Use original manufacturer images and certification badges

The buyer should be assured of your product’s quality. For this, we recommend attaching quality-certified icons to the photos. In addition, on one of the main pages, you can additionally place a brief brand history description, using the original photos of its creators.

Simplify website navigation

Remember, the fewer actions your visitors have to complete on their way from the start page to the order registration page, the more profit you will earn. In particular, you can shorten this chain of actions, removing delivery options and making it free of charge by default. Therefore, ask your shopify app developer to simplify the navigation on the site as much as possible.

eCommerce Conversion Rate Optimization Ideas You Must Try - Image 2

Use online chat

Your customers will be pleased to have the possibility to talk with your consultants online. In fact, this plugin (you can find this one at the shopify app store) automatically improves the quality of service in your store and enhances the confidence of your users.

Provide maximum product awareness

The more product information you place on your website - the better. Reviews, videos, product descriptions - all these attributes will attract more and more new customers to your website.

eCommerce Conversion Rate Optimization Ideas You Must Try - Image 3

Focus on urgency and limited supply

Many online stores owners use special counters, which display time left before the offer expiration. Or, as an option, they also use the label "N items left in the stock". These methods (you can purchase them at the shopify app store) can significantly increase the customers’ motivation to buy, creating a perceived lack of time.

Revise your pricing policy

If you just convert your pricing policies from a format like $2000 to $1999, for example, then, after a few days, you will see an increase in your sales growth rate. Also, we recommend including the delivery cost in the product price and leaving the delivery free of charge.


As you can see, increasing site conversion covers all aspects of the website creation - from design to product descriptions. We hope that you will use all the recommendations given in this article. You will soon be able to see how much your profit has grown thanks to these simple tips.

This blog is listed under Digital Media & Games and E-Commerce Community

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