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How Will Marketing Automation Impact Your Businesses?

Published on 29 May 18
Every business owners or marketers know how hectic work days can get! It can be difficult to balance everything and making sure that your marketing strategies hit the right audience at the right time with the right message, to help in generating new business. To cope up with the constant pressure to improve sales and productivity, marketers can use marketing automation (MA) that will help in running businesses effectively.

This technology has the potential to automate tasks & ensure better loop closure between sales & marketing through proper lead management and high-quality leads delivery with lower customer acquisition costs. Pardot says 79% of top enterprises have been using Marketing Automation Solutions for three or more years. Let’s discover the immense opportunities that Marketing Automation will offer to impact a sales-driven business environment.

1. Predictive Analysis

One of the latest trends of marketing automation is the use of Machine Learning and Predictive Analysis. It helps in powering sales and marketing decisions by using intelligent statistical models to analyze customers’ next moves and automatically use insights to perform actions accordingly.

2. Smart Multi-Channel Marketing

A customer is 22% more likely to purchase when you target with an email and a matching Facebook ad, as compared to sending the email only. Multi-channel marketing helps in adding a personalized touch to target customers more effectively.

3. Saves Time & Money

With Marketing Automation, social media posts and ads are automated saving more than 6 hours a week, which also helps in boosting the reply rate by up to 250%. It can schedule all the marketing tasks ahead of time and hence you get more time to focus on things that are important.

4. Better Use of CRM

Customer Relationship Management (CRM) is more sales-focused whereas MA is more marketing-focused. When combined, you can enjoy the benefits of accessing contact’s sales and marketing tasks all in a place and even send targeted emails directly to the contacts that are present in your system.

5. Personalized Experiences

Research says personalized emails deliver 6 times higher transaction rates but 70% of companies fail to use them properly. However, with the help of effective MA tool, personalizing content to meet your users’ needs has become an easy task.

6. Efficient Workflow

MA helps in delivering a consistent experience to your online audience by automating tasks without the need of manual assistance. A new blog subscriber can be sent a welcome email with top article suggestions and a follow-up discount, thereby providing optimized messaging.

Using this automated technology, many businesses have been able to transform their marketing to a more data-driven approach with several benefits it offers to boost the sales. Many Marketing Automation Solutions Providers are also making use of analytics to get a clearer picture of your data with traffic analysis, conversion rates, clicks, etc. Unlock the power of Marketing Automation now or risk losing your customer’s attention and market share to your competitors.
This blog is listed under Development & Implementations Community

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