eCommerce progression is taking place tremendously over the past few years. It has changed the complete picture of trading goods or services. The merchants are now able to reach customers across borders with the help of eCommerce businesses. Not only it adds to the profitability but also to the credibility and growth of every merchant.
If we consider the challenging side of this growth, it has become difficult for merchants to entertain each customer. The reason being eCommerce trade sees no bar on localization and geographies. A merchant sitting in India is dealing with customers abroad and he/she can definitely not serve them with the Indian ways or preferences. Whether it is about language or products, a little bit of personalization is always required.
Personalization to eCommerce store is not restricted to geographies. It deals with each customer/visitor of your web store. In case you are a startup and wish to hire Shopify experts, you first need to consider a few things regarding personalization.
What is Personalization?
In general, website personalization involves its customizations as per the taste and preferences of your visitors. There are numerous ways in which you can make your Shopify store personalized effectively. You always need to tailor your website from various aspects like dynamic content, visuals, messages, and offers for each and every individual that visits your eStore.
The fundamental base of every personalization should rely on:
- real-time behavior
- interests and preferences of customers
(based on customers search or buying history, clicking behavior etc.)
- collected customer data (If you are pro-active and have done your research prior web development)
As per Gartner research on eCommerce future, By 2020, merchants who take care of good website personalization can boost up to 15% profits. How can you implement personalization in your Shopify eStore?
Let’s dive more into the process of personalizing your Shopify eStore with or without the help of any Shopify development agency.
Smart Targeting with Segmentation
Segmentation is no more different than personalization. It can play a vital role while personalizing your Shopify web store. You can generate various segments by grouping customers together. The grouping can be done as per identifiable characteristics of customers such as demographic characteristics (age, gender, or geography).
You can achieve this by sorting the products according to the different segments that you have planned. For e.g., Men and Women apparels distinction etc.
Recommend Products Based on Customer’s Browsing History
We may have noticed that sometimes we visit a website second time, it automatically displays the categories or products that you have gone through previously. Amazon is the biggest eCommerce player when we talk about such personalization. In such process, websites capture your previous browsing behavior or on-site search. And, then offers you an accurate and more relevant product search on your second visit.
To serve this purpose, you can use Perzonalization - AI Powered Personalization. It is free of cost with one click set-up and 4-day free trial. You can boost your sales up to 15% with its effective use on your Shopify web store.
This kind of personalization allows you to target customers based on their geography. It allows you to deliver content and services based on the geolocation of the visitor. It includes visitor’s country, state, city, IP address, and some other location-based criteria.
Whenever a customer visits your store, you can redirect them to their location-based store. For e.g., Amazon again rules in such targeting. It offers its services in various countries with different domains.
These are some of the best practices to offer personalization for boosting sales. You can also show customized offers to your returning customers, sales offers, personalized offers for cart abandonment, and many more. You can also take advice of Shopify development agency to explore more.