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Need for Personalization in Your Shopify eStore

Published on 05 June 18

eCommerce progression is taking place tremendously over the past few years. It has changed the complete picture of trading goods or services. The merchants are now able to reach customers across borders with the help of eCommerce businesses. Not only it adds to the profitability but also to the credibility and growth of every merchant.

If we consider the challenging side of this growth, it has become difficult for merchants to entertain each customer. The reason being eCommerce trade sees no bar on localization and geographies. A merchant sitting in India is dealing with customers abroad and he/she can definitely not serve them with the Indian ways or preferences. Whether it is about language or products, a little bit of personalization is always required.

Personalization to eCommerce store is not restricted to geographies. It deals with each customer/visitor of your web store. In case you are a startup and wish to hire Shopify experts, you first need to consider a few things regarding personalization.

What is Personalization?

In general, website personalization involves its customizations as per the taste and preferences of your visitors. There are numerous ways in which you can make your Shopify store personalized effectively. You always need to tailor your website from various aspects like dynamic content, visuals, messages, and offers for each and every individual that visits your eStore.

The fundamental base of every personalization should rely on:

  1. real-time behavior

  2. interests and preferences of customers

    (based on customers search or buying history, clicking behavior etc.)

  3. collected customer data (If you are pro-active and have done your research prior web development)