on 28 November 18
Follow these tips on what to expect out of your content marketing plan when trying to drive traffic to your new website and elevate products/services on major search engines. Buy into the hype and mantra that Content is King.
Whatever backhanded SEO tactics you use now might land you on the Google penalty or blacklist, but investing in good, unique, and helpful content will certainly be the major indicator to drive your websiteâs exposure to the top of online search engines.
Some SEO or online marketing agency think they can escape the challenge to create captivating, unique, and actually coherent content for clients of various products or services. They claim to have writers steeped in the correct knowledge that will portray the websiteâs message properly.
Review these specific tactics when looking to hire or discuss your content/SEO strategy with your marketing agency.
Keyword Stuffing is a Thing of the Past
If this is a thing of the past, then why ask? Youâd be surprised at the number of agencies, websites, or marketing firms that have not adjusted with past clients. Everyone knows that keyword stuffing is a no-go when it comes to SEO. Stop trying to play the keyword games and start planning for the inevitable. Ask your SEO consultant about their keyword strategy, their philosophy on this tactic, and the process in which they devise relevant keywords for content.
Of course, no true marketing or sales guru will release their inner workings, expertise, or approach to their proven methods of success. But they should at least let their guard down to reassure you of their knowledge. See what they say about keyword stuffing. Keyword stuffing doesnât simply involve the over usage of countless keyword tags, but even if you recognize one highly optimized keyword, the overuse of that keyword in a piece of content is bad.
Read Past Websites, Blog Posts, Social Media Examples
Donât be fooled into thinking that whatâs stated on the website doesnât matter. In a world where the number of educational opportunities continues to rise for each and every individual, people will recognize poor content. When approached by an advertising, marketing, or SEO consultant or salesperson, ask to read the content of ten of their websites, blog posts, and social media feeds.
If youâre searching for website development help, then this is of the utmost importance. Youâd be surprised at the very poor, almost incoherent content available on websites that often appear at the top of local Google/Bing searches at times. The website might look attractive, the pictures are clear and pretty, but if you read the text, itâs either too boring or poor to read or so generic that youâve left the website in matter of seconds.
Yes, the websiteâs images and even videos play a major role in your content strategy, but the words are essential. Before even choosing your SEO firm, read their past work.
Is Outsourcing Good or Bad?
While taking the previous advice into consideration, itâs often important to consider whether or not your marketing agency outsources their work or not. Outsourcing often proves useful for internet companies that can work from various remote locations and yet still be highly successful, especially for online content writers. Yet, itâs not a bad thing to take into consideration. For example, your marketing company could be outsourcing 75-99% of the content to writers not even out of the local state, but to another country. This isnât always negative, but companies that tend to outsource donât rely as much or invest in good content. If content is king, then it should certainly be a priority. This is why whether they outsource or not, you should read plenty of past examples that differ to gain an initial voice of the writers at the helm.
Do they Boast the Data to Support Past Success?
Of course a true marketing expert may not reveal their tricks of trade, but itâs crucial to ask if and what data tracking they employ. A good marketing firm will run their services with hosted VoIP, maintain a solid internet connection at all times, and always be there for clients for customer service. Everyone works typical 9-5 days, but the internet is always on and running. Make sure your company uses the best communication services that support their data tracking. You donât want a marketing firm that relies on outdated internet connections and data analytics. You want a company that focuses on tracking traffic to your site, the length of the stay on the site, whether or not they clicked through pages, and other pertinent info that supports the websiteâs relevancy.
Is the content truly engaging visitors or does it sending them away?
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