MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Strategies for Online Marketing on Shoestring Budget

Published on 27 November 13
0
1
Strategies for Online Marketing on Shoestring Budget - Image 1

The world today functions on ‘attention’ and business on global basis is dependent on this ‘attention’. You need to have more and more audience to listen to you and respond to your acts giving you returns for your marketing investment. You competition is not just those huge enterprises that have well-researched marketing divisions but also those social media platforms that will act as distraction for your online business. The following paragraphs speak of the least expensive methods to ensure that your business does well in the online forum.


Stay LinkedIn:

This is one of the most resourceful ways to manage and grow your business in the online social forum. It will help you to network to people from the entire globe while generating more traffic to your company’s website for increase in sales.


Try to introduce topics and discussions that will be profitable for your group or community (you should be associated to one). These groups will multifunction to offer platform for networking with various other professionals through the online process.


Blogging is your Weapon:

It is not always to give your company a front page story of big magazines, but you can build strategies to market your product by associating with any niche blog that is on demand. Select a minimum of three blogs that are targeted towards your market and communicate with the creators sharing ideas that will offer valuable information to their readers. Try to implement the following ideas:


  • Sending blog post ideas on which you would want to write on giving details as to how the writing will benefit the readers.
  • Make sure that your image is built even as you give free service or products to the owner of the ‘niche blog’ which can be further distributed to their readers. The difference that this gesture has with ‘product promotion’ is that the latter is only used for disseminating information.
  • Find out if the owners are ready to give interview to you speaking on your website. This is a lucrative offer as the manager of the blog will try to promote his/her company through the interview in which your product/service will be highlighted.


You Tube It:

The You Tube has 800 million and more visitors on a monthly basis and this is why you need to target this social website for online marketing. And for effective results, you will have to do more than just sharing what you think or posting some random product video of yours. Some the key elements to be included in your product video are listed below:


  • Headline containing keyword that is researched
  • Involve your viewer to do some activity like making subscription to your channels
  • Give out a crystal clear editorial message but do not complicate the matter.


You will not need to invest much in lighting equipment, camera or editing software; you can shoot the video with your smart phone’s camera and film a video that is worthy of online video. And having a Mac is more than enough for editing as it contains iMovie software to help you with the post-production process. If you do not have access to Mac, you can download free software online or let professionals handle the matter. Experienced editors are available through online companies like Fivver at an expense of $5 for quality word.


Conclusion:

What can be summed up from the lines above is that the most advanced tools are made available to your for improving your online business. You can either try the strategies through your organization’s marketing division or resort to external professional assistance for best results.


Author’s Bio: Diyana Lobo has been authoring articles on the subject of technology. She keeps writing on topics related to online marketing such as Brand new agency Leeds and other technically advanced parts of the world.

This blog is listed under Development & Implementations and E-Commerce Community

Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top