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Latest Web Development Trends That Are Beneficial For Business Platform

Published on 18 July 18

Dharmik Follow

Web development is getting advanced every single second. It becomes a necessity for business owners and more importantly, for developers to pay a good amount of attention to the trending technologies and changes in web development. This is required because today everyone wants something unique in his or her website, something that makes his or her business stand out from the rest. So, without saying much let’s underline some of the latest trends in web development that are beneficial for businesses:

1. AI and Chatbots:

For business needs, chatbots are a convenient way to gather information from customers. Chatbots are nothing but computer programs based on machine learning and artificial intelligence to help people complete their tasks easily. They provide quick answers to human queries in a way that feels all natural and while you are still interacting with a machine or device, it gives a more human-like experience. Businesses can avail the leverage provide by chatbots to make their websites unique.

2. Motion UI:

Motion UI, yes, you heard that thing right. In a world of flashing advertisements and GLFs, motion UI is something that can give your business website an edge over the rest. Developers are now shifting their focus from flashy designs to minimalistic yet indifferent designing of the website. A sophisticated motion user interface is the new trend to watch out for. A smooth animation can make your website more approachable and attractive.

3. Video Backgrounds:

Videos are the thing in website development industry. Videos help to display your products and services in a more meaningful and attractive way against the customers. It is a powerful tool to increase conversion. Stat reveals that websites having videos are more likely to increase their sales by 85%. Also, it can boost click-through-rate by 300% and purchase intent by 97%. While these are just numbers, HD videos are already saturating the market today. Live video streaming is the new trend in this category.

4. Augmented and Virtual Reality:

AR and VR is a more interactive platform for website development. It helps marketers reach their target audience more conveniently. Social media platforms are heavily relying on this technology. For instance, Snapchat uses augmented reality to allow its users to add their own Bitmoji.

5. Single Page Websites:

A single page website is a website having a single, long scrollable page that provides full information without moving to another web page. Navigation is based on scrolling or links to the desired section. This actually frees-up the user from complex navigation, long text, and multi-level menu. The simplicity of the design works well on mobile devices. However, it is recommended for all types of business.

6. Progressive Web Apps:

Progressive web apps are similar to native mobile apps but they can be operated offline. The ability to work without any connection is its biggest advantage. PWA is expected to the biggest competitor of native mobile apps in the coming years. Some giants like Flipkart have already developed PWA of their website improving their user engagement abruptly.

7. Push Notifications:

Push notifications is a successful design trend for applications. It is expected that it will benefit website designing as well. The notifications on websites can notify users of any changes to the websites even if he is not active on the website.

8. Blockchain:

It is the most effective method of collective data storage. There are a huge number of computers around the world that keep a lot of information stored in them and all in one place. Blockchain provides a high level of security in this case. The main advantage is that there are no intermediaries between transactions. Every small transaction is verified and it depends on a complex algorithm. Many multinational banks are considering Blockchain to deploy in their system for the security of their precious data.

Conclusion:

Web development industry is consistently updating their web development game. In order to fit in, developers need to include new frameworks, design trends, and user expectations to attract and retain customers. These new ways help business owners to sustain a good and long-term relationship with their existing customers as well along with creating a new customer base.

This blog is listed under Development & Implementations Community

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