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Top 10 Digital Marketing Questions Every Fresher Should Know

Published on 27 July 18
Digital Marketing is a rapidly growing industry and so is the competition in it. Setting up a career in digital marketing will be a great opinion with the increasing urgency of it. But, if you want to stand out of the box you have to prove your extraordinary skills. It is a complex and unstable industry sometimes, even big and reputed firms face marketing issues in it. Hereby, we have compiled up most commonly asked questions in an interview. You just have to understand and analyze the things accordingly as per your experience. Just throwing out the same won’t land you up anywhere.
Top 10 Digital Marketing Questions Every Fresher Should Know - Image 1
  1. How one can avoid the penalty?

  • Avoid buying links – This unscrupulous activity can discontinue running of your website over the internet. You will end up paying a hefty amount to revive your website back.
  • Say No to bad links – Keep a check on your backlinks and disavow them if you find any spam.
  • Redirection – Using inappropriate redirections can too violate the terms of Google’s policies.
  1. How one can attain victory with a small team and a limited budget?

For this, you have to build up a strategy by researching that where your targeted audience spends the most of the time. Not only this, also analyzed which social channel links up the most qualified audience. Partnership and collaborations can also save up the time and money.
  1. Limitations of online marketing

  • Lack of approach – Still, 50% population of the world don’t have access to the internet. And some of those who have are not literate enough to access the internet.
  • Safety Concern – Competitors can attack your website and might land up to put in some hacks in it. This can ruin the whole brand image.
  • Easy Imitation – One can easily imitate your successful strategies within a very short span of time. This will not provide you with the actual benefits you thought of.
  1. How your marketing experience can benefit the organization?

Revise your skills because of which you were appreciated in the past. Think about your strategies which might flourish business overall. Analyze the facts and figures and point out your strengths which can boost up the sales and satisfy the current clients.
  1. Is there anything wrong in our marketing schemes right now? If yes, then how can you rectify those?

For this, you have to know about the organization beforehand where you have applied. Now, try to figure out the things by checking their website, their social media profiles, their existing clients etc. Observe the problems on their strategy and point out them with a proper explanation that how they can be rectified.
  1. Elaborate what is PPC and how it works?

PPC or pay per click is a technique which is used to seek traffic on the website. Advertise has to pay for the space acquired on the host’s website in the terms of the number of clicks on its advertisement through that website.
  1. Distinguish between primary models of pay per click?

PPC can be further distinguished into:

  • FLAT RATE PPC: An agreement is signed between the publisher and advertiser. Usually, in this agreement price per click is based upon the space provided on the website.

  • BID BASED PPC: It is a private auctioned based PPC. Publisher always prefers those advertisers which are willing to pay the highest amount of PPC.

  1. Why is the preference for digital marketing increasing day by day?

The popularity and the urge of digital marketing are increasing because of the following facts:

  • One can target a worldwide audience and services through this.

  • Analytics is much more easy, understandable and track-able, which can help out in improving the quality much better

  • It is inexpensive as compared to offline marketing strategies.

  1. Which are the most helpful digital marketing tools?

Some of the topmost and most effective marketing tools are:

  • Google Analytics
  • Moz
  • Alexa Ranking

  • Google Trends

  • XML Sitemap Generator

  • Digital Point Keyword Tracker

  • Google Keyword Planner

  • SEMrush

  • Ahrefs

  • Buzzsumo

  1. Is social media marketing taking place of e-mail marketing?

Statistics have proved that social media marketing has 3 times better approach than twitter and facebook combined. Social media marketing is getting fame day by day but it won’t be able to take place of e-mail marketing ever.
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This blog is listed under Digital Media & Games and E-Commerce Community

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