on 19 June 19
10 web design trends to look out in 2018
Each year new technological innovation brings new trends in the digital industry. Social media platforms and websites keep on evolving with these trends. A great graphic design, like your logo, is the face of your brand for all the online audience. Therefore, it becomes essential that your web design is trendy.
Here we have enlisted top 10 web design trends and how are they essential:
Scrolling and Background Effects
Parallax effect adds a 3D effect to the scrolling in web design, making it a popular trend. Often visitors lose interest if the website design has a long scroll. A parallax effect can break the monotony when the user moves the page up or down.
Typography is a powerful tool which uses text to add a visual cue while presenting the company's personality on the website. The correct font style and size used in variegated typography set the tone for a site and becomes critical in conveying the brand message. Since device resolution is becoming sharper, more and more custom fonts are making their way in various sites. The clever use of font style and size variation not only adds to the aesthetic appeal of the web design but also keeps the visitor engaged.
Artificial Intelligence and Machine Learning
Since voice UI and search assistants such as Alexa, Cortana, and Siri gaining more and more popularity each day, AI and machine learning have made their way into web design. Now the AI can understand complex voice commands and assist the visitors. As you implement machine learning, the system interface predicts the user's needs even before a command is complete. This enhances the user experiences giving the website a unique competitive edge.
Artificial intelligence is versatile and is now being used in an array of tools such as Designhill, a leading online logo maker tool. Designhill deploys AI to understand your design preferences, helps you design a logo, and much more within minutes.
ChatBots have revolutionized the customer support experience for any website. Today, web developers are adding interactive and more intelligent chatbots which provide personalized and immediate solutions to the users. These chatbots with the use of artificial intelligence respond to the users' request for service on a website. The most significant advantage of implementing this technology is that the website design becomes more responsive, and leads are converted faster than the traditional methods.
Images might speak more than words, while animation takes it to the next level. Technological advancements for browsers and devices have resulted in websites adding more animations. Smaller animations keep the users engaged and interested when they are visiting the site. A great way that animations are being used is in the form of animated loading. As the user waits for the web page to load, they can enjoy a simple loading animation or view an interesting hover state. The animations can even be integrated with scrolling, navigation or added as the focal point of web design.
With 2018, we have seen a huge wave of illustrations being used in website design. This is because illustrations are an amazingly versatile form of media for creating playful and fun visual elements. Illustrations now have details and personality customized to the brand’s tone. While this started out as a web design element, illustrations now play a critical role in conveying the brand message to the audience.
Illustrations help making the business more relatable and approachable for the users. This trend has more than a whimsical purpose; illustrations provide an extremely effective way to explain and provide information to the user.
Today, we are living in the smartphone age where mobile browsing has taken over desktop browsing. According to Statista, the mobile browsing traffic worldwide grew from 31% in 2015 to 52% in 2018. The images, menu, icons, sun menus all are scaled to create website designs which work smoothly on mobile devices.
Keeping in mind the role of mobile browsing, Google has moved Mobile First indexing on the top of its priority lists, and website designs which are not responsive are being penalized. You can check a website's responsiveness and layout on various devices using Responsive design checker.
Vibrant and Intense Color Schemes
In the past, brands preferred monochromatic and safe color choices for a website. But in 2018, this trend has shifted, and brands are experimenting with bold color schemes. The layouts are being redefined and taking the form of hard angles, unlike the traditional horizontal approach. This change in trend is brought about by the advancement in screen and display technology such as retina display. Richer and vibrant colors in intense hues can help a brand stand out from the rest and establish its own identity.
The comeback of Gradients
Gradients seem to have been making a comeback with the various photo filters gaining popularity. Web designs have not remained untouched by this trend. Now brands prefer using gradients over flat designs to add a different touch to the flat images.
Custom Asymmetrical layouts
One of the most significant trends of 2018 is the emergence of asymmetrical layouts. These alternative layouts provide the user with a unique and distinctive experience. While many brands still opt for the traditionally structured layouts that use grids, new brands are choosing the unconventional web design layouts to stand apart from the rest.
Earlier the web designers avoided using custom asymmetrical layouts keeping in mind their complex mobile rendering. This is no more the case today, and as a result, web designers can be more creative and use out of the box layout designs for websites.
The bottom line
These are just a few web design trends for 2018 that can’t be missed. If you are a web designer, make sure your next layout is designed to keep up with these trends. And if you are a business owner looking to get a website developed, these trends are a must to ensure your website’s success.
This blog is listed under Development & Implementations Community