on 19 November 18
If you want to succeed in cyberspace with your small business website, it's essential that you have the layout and tools to look reputable. Whether you're a massive corporation or simple dentist in a small town, here are some web design tips you should know --
1. Contact Information - Give Options
When a potential customer lands on your website, there could be a good chance that they are going to want to contact you. According to Entrepreneur.com, if you don't have any contact information, you're losing out on a lot of business. When listing your contact information, don't just focus on an email address, but instead, try to give them as many options as possible. This can include:
Social media page
The more contact options you have, the easier it will be for them to get in contact with you.
2. Images - Represent the Business
A good web designer will include detailed pictures on your front page to show your visitors what you do. So for example, if you're a local doctor, don't just throw up some random images that don't make sense. Instead, try to put up a doctor helping a patient or a professional doctor holding a clipboard. This is something a specialized medical website designer can help with, like Physician Designs.
Website visitors are going to associate your website images with what you do. So if you have a picture of a butterfly on a wedding cake business website, it's just going to cause confusion.
3. Clear Navigation
When a website visitor lands on your website, they want to be able to get to the pages they are looking for. With that being said, your navigation should be as easy as possible. The buttons should be clearly marked and when they do click on one, they should always be one click away from the homepage. Try to avoid the glittery graphics, walls of text and neon colors. In the world of web design and business, simple sells.
4. Have a Portfolio - Sell Yourself
No matter what industry you're in, there's a good chance that you can show off your work. So if you're designing wedding cakes, your portfolio could show off some of your work from the past. On the other hand, if you're a builder, you could show off the homes or decks you have built.
When a potential customer lands on your website, they will want to see your work from the past. Try to dedicate a webpage solely to the work you have done. If you're new to the industry and can't offer a portfolio, consider volunteering for a few jobs until you can build it up.
5. Get Engaged with Social Media
Today, customers are able to keep in touch in many ways. Aside from creating a website, don't forget to be present on the following platforms:
When creating these profiles, be sure to link to them directly from your website, and don't forget to update and promote them as much as possible. Mashable notes social media integration as being one of the most crucial aspects every website must have.
6. Make Things Easy - Take Advantage of Technology
Technology has come a long way, and if your business isn't taking advantage of it, you're missing out. For example, patients can now schedule appointments via the doctor's website for their convenience. This type of feature brings your customer back to your website, lessens the load on your staff and makes things a lot easier on your customer, making them a lot happier. If you haven't done so already, explore your industry and see what kind of technology you can take advantage of.
In the end, basics are everything. By taking your time to think about your customer, offering answers to their questions and creating something that is reputable, there's no reason you won't succeed with your website.
This blog is listed under Development & Implementations Community