With the rise of mobile apps becoming more and more prominent, itâs becoming harder to become noticed, so it is also becoming more important that you market your apps well to reach your target audience. There are numerous ways in which to make your app more prominent and there are hundreds of different options that can vary depending on your budget.
This is one of the more underestimated ways to market your app, or anything. If you have the budget, be sure to go to as many events that can relate to your app as possible. Be sure to be seen and as you get seen, more people will take an interest. If people know the name, they will begin to check out the work and you will find yourself with more users than you could have imagined. Make yourself known at mobile events and you will find it an incredible way to market your app.
Making your app known on Twitter and Facebook can create a massive boost in sales. The share and retweet functionality has made it easier for creators to get their product out to the public without having to do more than have a useful post.
If you can afford it, pay for advertising wherever you can. On Facebook and Google Adsense and you will hopefully reap the benefits, as you can reach the audience you wish too, and it will reach people all over the world. However, the cost can be high, so expect to pay a large amount.
Have a website
This might seem obvious in this day and age, but using your website as a promotional tool has become a lot easier. Someone may not be able to link to the app, but they can link to the website! This means they can expose others to your website and make it a lot easier for people to find out the features of the app. This also helps if you have a paid application, as people can see a lot more of the app than can be found on the Windows store or the App store.
Use your friends
In this kind of situation, your friends are incredibly useful. Friends and family can be the people who talk about your app on their social media profiles and around town to get people interested in the app. Having people who will vouch for the app can create a sense of security for people who can then talk to their friends and it creates an endless stream of marketing.
Be at expos and shows
Whether you like it or not, some of the best ways to market is to be in peopleâs faces and showing them your app up front. If you have the budget, this can be the most effective way to market your app. You can show people your app and since most people will carry their phones with them, they can download it there and then. Unlike games and such, they donât have the time to forget if they buy it when youâre with them.
Get the word out
There are so many forums on the internet; this can be a cheap and effective way to market your app to plenty of people at a time. If you find yourself able to post on relevant forums, you can find people who will then promote your app for it. The more they talk about it on the forum, the more exposure you can get from a simple post. Just remember to follow the rules.
Guest posting is under-rated when it comes to marketing your app. Guest blogging on relevant blogs will allow you the chance to talk about your app and have it in your biography area. You will find yourself with the ability to promote your app while also directing people to your website while also building your writing portfolio.
There are tutorial sites on the internet that will allow people to submit decent tutorials to their sites. By doing this, people will check out your app so that they can see if you are reputable, and you get the pleasure of helping new app designers learn!
This one is incredibly old fashioned, but using both posters and the scan able codes have become a very under-rated way of marketing your app in your local area. While it is unorthodox, it is also a great way to sell your app to people who might not find themselves online often.
The options are great, but they are also not the only things you can do. One of the best things that you can do it work hard on your app, create something of quality and it can begin to sell itself.
Dharmender is an app developer, tech buff and an overall geek. He is an avid reader, who can while away hours reading and knowing about the latest gadgets.
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