To support your game, you need a well-designed website that not only attracts viewers, but keeps them engaged once they make their way to your page. In the modern gaming industry, gamers are constantly browsing the web for news and info related to their favorite offerings, so failing to have a site that supports this interest can severely limit your ability to connect with consumers and keep the demand for your game stable. However, simply throwing together a site and hoping for the best can be just as detrimental to your game's longevity as not having a site at all. To avoid this calamity, take a moment to look over some design tips that can help set your website apart from the competitors and keep your customers and players happy and interested.
While many thought the plug-in experience was dead, a recent article from ZDNet tells a drastically different story. After initially refusing to support the plug-in with IE10, Microsoft backtracked, leading many of the top game design websites to bring Adobe Flash back into the approach. With this tool, you can add an immersive and dynamic graphic setting to an otherwise bland and static website. A quick look at the game sites from Blizzard, Activision, and other industry leaders show that flash compatibility is a great way to add style and flair to a gaming site that can keep gamers enthralled with your latest digital offerings.
Traditional Web Scripts Still Have a Place
If you plan on offering a substantial community experience to your gaming website, using more traditional scripts, like HTML and CSS, can make a big difference in how you present your content. Some of the best game design websites incorporate these tools heavily in their approach to bulk up lore, review, and play guide sections. While not the flashiest of offerings, working with these text scripts, or even blending them into a Flash-based web page, can provide real value to consumers who want extra information to go along with the gaming process.
One of the most successful tools game design websites can use is the splash screen, according to an article from Smashing Magazine. A splash page intercepts the viewer when they enter the website, generally to offer additional information, like a disclaimer, or to provide a sale or discount. While the article goes on to list 12 major benefits of using a splash page, the key ones to hone in on for gaming sites include increased sales on promotional items, the ability to trigger special graphics or videos, and an added ambiance for theme websites or pages that play heavily into a game's lore. When compared to generic or standard offerings from other websites, having a little extra style and flair with a splash page can go a long way.
Incorporate Visuals from the Game into Back Space and Navigation
Another strong addition to your site comes directly from the content of the game. While this may seem obvious, incorporating visuals from the game in question can actually make a huge difference on the page. In some cases, sidebar displays and pop out sections can expand the site with flavorful graphics, including characters and settings from the game, leading to an immersive and visually pleasing experience.
In some cases, using these graphics to create an unconventional navigation path through the web page provides a unique experience for visitors. Nothing says creative like clicking through the sub-pages and sections of the web page with your favorite hero or villain by your side. Additionally, these visuals, in the form of cinematic trailers or cutaways from the game, can help build hype for a new release or help bolster awareness for your current offering when uses on the main page or splash page. For a first class developer or new entrant to the industry, anything that keeps your games on the consumer's mind is a welcome addition to your online content.