6 Key Digital Marketing Trends for 2021 | Digicandy Technologies

Do you know what are the latest digital marketing trends for 2021? If your answer is no, the key is to stay updated. This is what technology has taught us-to update ourselves regularly because change is the only constant factor when it comes to the business environment.

On the same page, digital marketing is no different. In 2020, digital marketing has touched almost everyone. With the involvement of digital marketing, we have seen the complete transformation in technologies and behaviors.

At once, the concept of Artificial Intelligence (AI) and voice search technology was considered as hi-tech technology. Now, the usage of such technologies has become paramount. Let us read about digital marketing trends in 2021.

1. Multi-channel influencer marketing

People do not buy goods and services. They buy dreams and stories. Millennials do not trust in an advertisement, they trust in reviews. The role of reviews cannot be ignored. People trust reviews for their purchase decisions. They actually buy a product online after watching the reviews from influencers on YouTube, Instagram, Facebook, and other social media platforms. The influencers these days are also collaborating with various brands on discount codes which can be easily tracked too. That is why multi-channel influencer marketing is a red hot trend now.

2. Search Engine Optimization for voice search

Nowadays, consumers are more interested in technology that is touch-free. The users want to ask questions via smartphone using voice search technology. As the technology is improving, voice chat is also becoming a reliable option. The voice search is no longer a normal trend. It is important to connect a link between this technology and SEO because the search is getting smarter than ever before. It is one of the latest digital marketing trends of 2021.

3. Hyperautomation

It is an approach to improve the business processes by using advanced technologies like Artificial Intelligence, Intelligent process discovery, Advanced Analytics, and Robotic process automation. Many companies are already using digital transformation. One of the live examples of hyper-automation is the concept of a digital nurse talking to the patient. The digital nurse inquires the patient regarding the health and asks for symptoms. We need hyper-automation for optimized productivity, better customer experience, and increased innovation.

4. Non-linear customer journeys

The traditional customer journey no longer exists. The buyer’s journey has been moving towards digital touchpoints. The brands which are gaining loyalty are the ones that are streamlining the experiences of customers. This is done through lending the digital and physical world by creating a series of events and experiences which engage and inspire the customers, like Tesla providing a loaner to the owner’s doors when they need the dealer’s attention.

5. Google Ads Automated Biding

It is a strategy that maximizes results based on the campaign goals. For this, Google automatically sets a bid which results in a click. It sets the bid based on your likelihood that results in conversion. It analyzes demographics, a specific time when the user is searching,
operating device, etc. Automated bidding solves the issue of whether the bids are high enough to go for qualifies leads or not.

6. Interactive content