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5 Mistakes Businesses ALWAYS Make on Social Media

Published on 04 March 14
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We all know social media is the key to success. It’s the easiest way to engage with your customers and get them to do something. You still need to do it in the right way. This applies whether you’re a small startup or a large corporation.
Day after day you’ll see businesses making the same mistakes. In this blog, we’re going to discuss some of the mistakes you’ll want to avoid. So with that in mind, your business needs a social media strategy - here’s why.

No Quality Control

Implement a social media policy within your company. Without guidance, you’re telling your employees they can do whatever they want on the company Facebook page. No quality control is an explosion waiting to happen.
If you can’t provide guidance, you’re risking having someone say something stupid. And you can’t reproach them for it because it was you who failed to offer any guidance.

Treating them the Same

Businesses only have a limited amount of time in a day. They’re always looking for ways to cut the amount of time they spend online. One method of doing this is to post exactly the same content to each network. This is only going to come across as spam. Furthermore, you’ll be targeting multiple audiences without targeted content.
For example, Pinterest is an image-based site. It’s designed primarily for creatives. Posting the same picture from LinkedIn will have zero effect on this audience. And the same goes for the other way around.
Come up with different content angles for each network. The audiences from each social media platform won’t necessarily cross over to your other channels.

It’s About Socializing

Let’s investigate the term ‘social’ here. This implies there are two people interacting with each other.
So why don’t businesses embrace this?
You should never use a social media platform as your personal soapbox. It’s not your chance to release all your special offers and talk about nothing. The key to making your page interesting is to interact with your customers. Reply to them and provide prompts to inspire conversation.

Build Followers not Fans

Companies make this mistake all the time. You see Twitter accounts that have almost a million followers. The problem is these people aren’t truly interested in the brand. They were gained through paying for followers, or engaging in follow trading (the practice of trading follows with other accounts).
These aren’t fans of your company. They don’t care about what you’re doing or what you stand for. This can’t be the case. It won’t make you any money, and that’s ultimately the point of business.

Dealing with Negative Comments in a Negative Fashion

Social media is a breeding ground for negativity. It’s not uncommon for you to get hit by a nasty comment about your company or product. There’s nothing you can do about this.
What you have to do is react in the right way. Responding in kind (even if they deserve it) will only reflect badly on yourself.
You need to respond with an olive branch. Offer to discuss their problems over your company phone line, or tell them how you’ve resolved that issue so it doesn’t happen again.
The way you bat down criticism will ultimately show how much you care about what customers think.
This blog is listed under Digital Media & Games Community

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