With faster broadband speeds and high definition graphics, video has become a critical and impressive way to increase traffic and engagement on your website. Studies have shown that bounce rates become lower as a result of featuring videos on a certain website.
The bounce rate is basically the amount of people that visit a certain site and then leave after visiting the first page they land on. Ideally, you want your bounce rate to be as low as possible. When it comes to increasing traffic, one viral video could seriously spike visitorship. Here is how to use videos on your website to increase traffic and engagement.
First, you want to think about what the purpose of the video is. Understanding what some of your goals are will help you when it comes to the direction you should be taking. For instance, do you want to attract more people to your website or do you want people to be more engaged? Or do you want both? Laying out some of your goals is also important because it will allow you to organize your campaign and execute it accordingly. If you aren't quite sure what you are doing, it will become quite frustrating.
If you want to attract people to your website, you want to create what they call a "viral" video. This is one of the most powerful methods of drawing people to your site. Ideally, you want to create a video that gets lots of attention, so your video needs to be extremely funny, shocking, weird - anything that will get people to not only want to share the video with friends, but to also visit the website address that is prominently featured at the end. If you can't get people to visit the URL, you probably need to try another approach.
Next, if you want to create a video for the sake of getting people to stick around longer on your website, you need to create a video that sparks interest right away. The challenge: getting that interest in the first few seconds of the video. A simple greeting will do, but you also want some stimulating graphics or sounds too. You want to make your website a website worth exploring. In those first few seconds, you want to inspire the visitor to click on other pages and learn more about your business.
Lastly, creating a video can be tricky - no matter what your intentions are. In an age where a new viral video becomes popular and then wanes almost immediately, you need to make your video really stand out. So, not only do you need professional equipment, but you also need to use video presentation software to show a rough cut of the video to a few people in your network. You want to gauge the response of the video. If the video fares well in the testing phase, you can probably upload it and release it online. In the end, the more interesting and captivating the video, the more successful it will be.
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