A/B Testing Tools to improve your Mobile App experience and increase In-App purchases
Published on 22 April 14
Bharath
0
A/B testing has long been a fundamental part of developing applications and products for the Web, even a marketing intern at an eCommerce company speaks about it. But with the growing importance of mobile usage and mobile app market being so competitive app developers want to track and conduct various experiments to know what is working and what is not for their mobile apps. Since A/B Testing of Mobile apps is new and there are less than a dozen companies offering such services in the market, we would like to share the A/B testing services available and a brief about each service.
Appiterate: An A/B testing platform for iOS and Android apps betting high on making live changes using a WYSIWYG Editor. Using the visual WYSIWYG editor a developer or a product manager can drag and drop element and change text without any effort of coding and can run A/B tests on any element of a mobile app. Some of the elements include Call to action buttons, text, images, payment pages etc.
Apptimize: Apptimize is a Y Combinator-backed startup, offering a mobile A/B testing suite for both iOS and Android. With Apptimize you can place a small snippet of code into your app and then use the programmatic interface to make variations to the experiments you want to run, like what user a will receive and when. You can check and manage experiments and their results in real-time on the dashboard.
Leanplum: Leanplum is founded by Ex-Googlers Momchil Kyurkchiev and Andrew First, allows developers, product management teams to optimize their apps in real time. With Leanplum you can configure any element of the mobile app and modify in real time without any app store approvals. You can segment user who will receive the experiment and can even test push notifications. The power analytics tool provide you comprehensive information with rich visualization and easy to drill down. Its uniqueness is its seamless collaboration with multiple teams where a team can define the workflow before publishing the experiment.
Useartisan: Claims to be the industry�s first mobile experience management (MEM) platform which allows businesses to analyze, manage and enhance their existing mobile applications in real-time without writing code or resubmitting to app stores. The analytics feature is offered for Free while the optimization and personalization features are for paid users.
Pathmapp: Testing new designs and new updates was frustrating initially as iOS Developers had to wait for weeks to push iterations and wait for approvals. The outcome of such a frustration was this solution to make realtime updates in your app without any approvals. Pathmapp allows you to make real-time updates on configured elements, segment users to target experiments and try multiple variations (A/B/N) of an element within a single experiment.
Arise.IO: Arise.io helps to create A/B tests for mobile application easily and rapidly, enabling to monitor the results on real time. Provides a detail dashboard to track the experiments. You can quickly define variation values from the dashboard itself for a particular experiment, set goals and percentage of audience who will view the experiment.
Optimimo: Optimimo is an easy to use mobile usability testing tool for native mobile apps. Using Optimimo, a marketing professional can analyze user behavior and optimize in-app conversion rate. Its easy to integrate optimimo by simply including the library, few lines of code. Optimimo helps in segment users by their screen size, OS version and network connectivity for behavioural targeting. It provide additional features like Heatmaps navigational flow charts, usability surveys, notificaiton pop ups and studying gyro movements.
Splitforce: If you are looking to A/B test your game apps, then Splitforce is the other test tool available (Leanplum is another that support Unity). Started with the idea for a Chinese language multi-variant A/B testing and analytics tool for the web, the product can help you localize your mobile app.
Clutch.io: It is an open-source A/B Test tool for Mobile app developers, acquired by Twitter. The code is currently available on GitHub for download. You can download the code from the below URL.
Taplytics: Again a Y-Combinator backed startup formed by a team who has their roots in mobile app development and were well versed with the problems a product team face while increasing the mobile app experience. Taplytics provides you the flexibility to conduct multi-variate experiments even without any knowledge of programming. Its easy to use visual editor and real time analytics keeps you control over user interface and make real time changes.
In the fast-moving mobile ecosystem, it critical not only to conduct these types of experiments but also to conduct them fast. Since all the players mentioned above are at an early stage and so is the concept, there is no market leader to look forward to.
Share your views on which service you liked among the above.
- Supports: iOS, Android
- Visit:www.appiterate.com
Apptimize: Apptimize is a Y Combinator-backed startup, offering a mobile A/B testing suite for both iOS and Android. With Apptimize you can place a small snippet of code into your app and then use the programmatic interface to make variations to the experiments you want to run, like what user a will receive and when. You can check and manage experiments and their results in real-time on the dashboard.
- Supports: iOS, Android
- Visti: www.apptimize.com
Leanplum: Leanplum is founded by Ex-Googlers Momchil Kyurkchiev and Andrew First, allows developers, product management teams to optimize their apps in real time. With Leanplum you can configure any element of the mobile app and modify in real time without any app store approvals. You can segment user who will receive the experiment and can even test push notifications. The power analytics tool provide you comprehensive information with rich visualization and easy to drill down. Its uniqueness is its seamless collaboration with multiple teams where a team can define the workflow before publishing the experiment.
- Supports: iOS, Android, Unity, HTML5
- Visit: www.leanplum.com
Useartisan: Claims to be the industry�s first mobile experience management (MEM) platform which allows businesses to analyze, manage and enhance their existing mobile applications in real-time without writing code or resubmitting to app stores. The analytics feature is offered for Free while the optimization and personalization features are for paid users.
- Supports: iOS, Android
- Visit: www.useartisan.com
Pathmapp: Testing new designs and new updates was frustrating initially as iOS Developers had to wait for weeks to push iterations and wait for approvals. The outcome of such a frustration was this solution to make realtime updates in your app without any approvals. Pathmapp allows you to make real-time updates on configured elements, segment users to target experiments and try multiple variations (A/B/N) of an element within a single experiment.
- Supports: iOS
- Visit: www.pathmapp.com
Arise.IO: Arise.io helps to create A/B tests for mobile application easily and rapidly, enabling to monitor the results on real time. Provides a detail dashboard to track the experiments. You can quickly define variation values from the dashboard itself for a particular experiment, set goals and percentage of audience who will view the experiment.
- Supports: iOS, Android, Phonegap
- Visit: www.arise.io
Optimimo: Optimimo is an easy to use mobile usability testing tool for native mobile apps. Using Optimimo, a marketing professional can analyze user behavior and optimize in-app conversion rate. Its easy to integrate optimimo by simply including the library, few lines of code. Optimimo helps in segment users by their screen size, OS version and network connectivity for behavioural targeting. It provide additional features like Heatmaps navigational flow charts, usability surveys, notificaiton pop ups and studying gyro movements.
- Supports: Android
- Visit: www.optimimo.com
Splitforce: If you are looking to A/B test your game apps, then Splitforce is the other test tool available (Leanplum is another that support Unity). Started with the idea for a Chinese language multi-variant A/B testing and analytics tool for the web, the product can help you localize your mobile app.
- Supports: iOS, Android, Unity
- Visit: www.splitforce.com
Clutch.io: It is an open-source A/B Test tool for Mobile app developers, acquired by Twitter. The code is currently available on GitHub for download. You can download the code from the below URL.
- Supports: iOS, Android
- Visit: clutchio.github.io
Taplytics: Again a Y-Combinator backed startup formed by a team who has their roots in mobile app development and were well versed with the problems a product team face while increasing the mobile app experience. Taplytics provides you the flexibility to conduct multi-variate experiments even without any knowledge of programming. Its easy to use visual editor and real time analytics keeps you control over user interface and make real time changes.
- Supports: iOS
- Visit: www.taplytics.com
In the fast-moving mobile ecosystem, it critical not only to conduct these types of experiments but also to conduct them fast. Since all the players mentioned above are at an early stage and so is the concept, there is no market leader to look forward to.
Share your views on which service you liked among the above.
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