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Why videos are effective to market mobile apps

Published on 29 April 14
Why videos are effective to market mobile apps - Image 1
In this era of hyper-awareness and chronic boredom among the consumers, it has become really difficult for the mobile app marketers to engage their targeted markets. Even the most creative and experienced marketers are now having trouble connecting with an audience that before, was enticed by print and banner ads.

We are living in the era of cold wars, cold wars going on within the market between different marketers and their rivals. Once you have drawn the line, it depends on the opponent to either fire back or pay no attention to its competitor.

When we talk about the mobile app marketers, their story is quite same as other marketers. Well awareness and chronic tedium have made it extremely difficult for the mobile app advertisers to engage their targeted consumers. Even the most creative and well experienced marketers are finding it hard to get connected with the mass audience via print and banner ads, especially in this hi-tech environment of the app market.

People, engaged in marketing any app, might have gone through the frustration of attempting to engage your targeted audience. Employing a banner ad to promote your app is not much effective anymore. Customers are now bored of print medium as far as advertising is concerned. Marketing your mobile app no longer means just coming up with an interesting design and catchy wording.

Marketers have found a new, highly effective way to draw attention of their market- the videos. The Market is overstuffed with a variety of apps; almost all of us hear about new mobile apps every day, but people are so entangled in their work that they hardly try them.

By advertising your app via a short video, you can easily deliver all the strong points of your app within a minute. A well-produces app marketing video make the audience excited about that application. Skillfully designed screen shots and appealingly crafted description of the application can also be effective in app advertisement, but advertising apps via videos make this process more communicative.

Moreover, app marketing videos are very helpful in branding. Whether your firm is small or large, if you are producing quality apps and using well-created videos to market them, you and your apps will be remembered by your customers.

As we all know, YouTube has emerged as the second largest search engine and there are a number of people who are posting their application ads on it. You can make yourself prominent and visible to the world by placing the right keywords regarding your app that will, eventually, place your video in topmost results of Google.

Using video for advertising your app will lead you to convert more audience into customers. It can also serve as a medium to be in touch with your existing clientele. A promotional video showing glimpses of the next major update can be another effective way to get your audience excited about it.

If you have a number of apps for the same visitors, videos allow you to powerfully advertise your apps to the existing clients.
This blog is listed under Digital Media & Games and E-Commerce Community

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