If you haven't heard the news, mobile marketing is the current thing on trend. We keep getting told how mobiles are slowly but surely taking over more traditional devices, such as desktop computers, so such a statement really shouldn't come as a surprise.
If we cipher down to the specifics, text message marketing is again completely in fashion. If we again drill this market down, we've found an even bigger concept within this is the text-to-win scheme. In essence, this allows any customers to respond to a marketing text and be automatically entered into a draw for a prize. It's second to none for brand awareness and you can find out more about SMS mobile marketing for agencies here if you are looking to adopt such an approach for your clients.
Through the rest of this post, weâll now take a look at the three types of businesses who can mainly benefit from this approach. If your agency does hold clients in these industries, it might be an idea to stay tunedâ¦
In essence, gift certificates can apply to most businesses out there. However, experience dictates that retail outlets are the main ones which benefit from the text-to-win concept, with customers being rewarded with "spending money" for their store after entering the text competition.
Naturally, the hope for most retailers in these cases is that said customer also spends more than the certificate is worth - although this is a mere side benefit for the process.
There's no such thing as a free meal, right? Well when text-to-win is concerned, there actually is. Anyone involved in the restaurant trade is encouraged to buy into this method of marketing, the response rates are high and it again aids significantly with that crucial brand awareness.
Unsurprisingly, a text message from a charity always goes down a little better than one from the commercial sector. When this charity also offers a prize, the response rates can soar again. As such, theyâre another sector that benefits superbly from the text-to-win phenomenon.