on 31 October 18
Irrespective of having a great chance to start and maintain meaningful online dialogues with their consumers, most brands treat social media as a broadcast platform. Businesses should understand that putting time into creating and posting useful and informative content leads to consumers commenting and engaging.
However, initiating a dialogue with consumers in a proactive way may lead to many more opportunities for businesses. Businesses can reach a bigger audience, bring in new followers and fans, build an affinity for their brand, increase the probabilities of referrals and loyal customers, and encourage two-way communication in this manner.
Although it may appear difficult to have a meaningful conversation in the online world, once a strong rapport is built, sustained and nurtured properly, a real-world connection is bound to occur, i.e. sale. This means social selling will take place.
In fact, waiting for your prospective clients to come to you will hardly result in a beneficial interaction. You should first make the move to reach to your audience in order to make them feel that you are interested to communicate with them. When doing so, there is one thing that you need to keep in your mind-all online consumers do not behave in the same way. You may need to fine-tune your offerings and communications, keeping in mind the different platforms and the different segments of audiences.
âEngagementâ is the main keyword when it comes to building social media relationships, so make sure you create posts that are interesting and provoke a response. Your fans, followers, connections and prospects should find the posts intriguing. Only if they are fascinated with the creatives and posts, are they likely to get engaged with your brand.
But now the question that arises is how will you know what kind of content is thought to be interesting by your target audience? For this, you need to track or monitor the feeds of your prospects and find out what is it that they are talking about on social media. Your posts should be based upon what your fans are talking and asking about on social media, not just what you want your fans or connections to know.
Building social media relationships is never an easy or quick job. It needs a lot of time and you need to have patience for it.