Digital Marketing and Its Difference with Internet Marketing

Digital marketing is a marketing method which uses electronic devices like personal computers, laptops, cellphones, tablets, smart phones and other electronic gadgets to keep people engaged with your business. Digital media utilize various platforms like websites, social networks, e-mail and other apps (classic and mobile). Social Media Marketing is one of the important components of digital marketing. Nowadays, many businesses and other organizations use digital marketing channels and a combination of traditional.

Digital marketing is one of the powerful engines which drive businesses to get into the area to market their products and services. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. It is most effective marketing tips that include both advertising and promotion in an online platform. It is much better than the traditional way of marketing. On the other hand digital marketing focuses on digital media. It includes all kinds of internet marketing. Digital marketing are two types in terms of economy. One is called paid process and another is a non paid process. SEO is only one kind of non paid digital marketing tactic.

Why is it popular?

This method is very popular as it ensures two way communications, where both the sender and receiver share information and exchange their ideas and opinions. It is totally different from traditional marketing channels like radio, TV, print and billboards, which establishes only one way communication. Over a period of time, digital marketing has become more popular than the traditional method. In addition to this it lacks real time feedback.

Traditional marketing is done for creating impressions. On the other hand digital marketing targets more on the important aspect of creating an experience for users.

It puts emphasis on digital promotion. Digital promotion enforces another important property. There are various sources to promote services and products of a company. It includes instant messages, SMS, websites, mobile devices and many other services.

It includes both virtual marketing and viral advertising.

It involves a number of digital marketing methods:

• -· Web design and development
• -· Search engine optimization and marketing
• -· Pay Per Click (PPC)
• -· Email marketing
• -· Online advertisement
• -· Mobile marketing
• -· Social media marketing
• -· Online reputation management
• -· Digital marketing are two types

Pull digital marketing:

The pull digital marketing is a marketing method aimed to bring customers to your site. This marketing means is applied to take an effective action for the visitors to make them take an effective action after coming to your business portals. In case of website, web page and other internet based medium, customers are motivated to take necessary action to get his desired products.

Push digital marketing:

It is easily understandable from the term that push digital marketing involves a marketing method that put emphasis on push marketing. It is a type of information delivery to the target customers through RSS, SMS and email. It truly targets the customers with personalized messages. This method is effective and highly powerful. It can easily track, measure and monitor the relative efficacy of the marketing.

The difference of it internet marketing

Although most of the people make no difference digital marketing with internet marketing but it is different in some extent. Digital marketing is greater than internet marketing. Internet marketing goes under it. Internet marketing includes search engine optimization (SEO), social media marketing (SMM), Social media optimization (SMO), Search Engine Marketing (SEM), Pay Per Click (PPC), display advertising, and email marketing. On the other hand, digital marketing offers voice broadcasts, mobile instant messaging, mobile apps, wireless text messaging and podcasting in addition to all internet services.

Author: Alice Aires is a professional web analytics and Google certified SEO expert working at Zoom Web Media. He writes article on digital marketing and internet marketing.