The world of email marketing has been around for just about as long as the Internet itself has existed. For a type of digital marketing, that is a very long time. Many other similar marketing types have come and gone, but the fact that it is still one of the most popular mediums for online marketing in the world today is a testament to just how effective email marketing truly is.
However, in a lot of ways email marketingâs greatest strength is also its most crippling weakness. Due to the fact that email marketing has been around for a very long time, the Internet community has been exposed to both its good points and bad points alike. In fact, it is due to the lazy actions of companies who take email marketing for granted that has led to the rise of spam in the Internet community.
These days, while email marketing is just as effective as it once was, the community as a whole has become wary of spam. If you do not conduct your email marketing campaign in the right way, you could find yourself flooded with spam complaints. Here are a few tips to help your campaign avoid these digital landmines.
A strong email marketing campaign is all about privacy.
For an email marketing campaign to succeed, nothing is more important than the privacy of your clients. Avoiding spam is all about respecting their privacy and always seeking their permission. Always give your clients a choice regarding the matter, because while they might not always accept, they will come to respect your business the same way you respected their privacy. This can be done in a number of ways:
- Giving your clients an option to opt-in. Of course you can design the link to your website to be as attractive as you wish, but giving your clients the choice will ensure that you receive no spam complaints.
Do not be suckered into buying an email marketing list.
When it comes to email marketing, it is up to you and your company to figure out how best to move forward. Using an email marketing software to automate your campaign can help you increase your productivity while spending the least amount of time managing it. This is one of the key secrets to having a successful campaign.
However, there are some companies that have actually folded under the pressure of running an email marketing campaign. Itâs because of this that they make the mistake of simply purchasing lists online. This is a sure-fire way of ensuring that your campaign crashes and burns. Other claims that companies make out to be genuine (but likely arenât) are:
- The number of clients the said list can reach. Most of these claims are gross exaggerations and it would be best not to pay attention to it.
- The so-called positive effect it would have on the clients, as well as the number of clicks and sign-ups the list can achieve. There is simply no way to find out without buying the list and trying it out for yourself, but there is a reason why so many campaigns that use this tactic fail.
Give them an option to opt-out.
More than just having a responsive email template to make sure that your mobile customers can view the entirety of your email message, giving them the option to opt-out will surely be of great help when it comes to avoiding spam complaints.
When your email list can see the the unsubscribe option, theyâll more than likely feel that you are legit thus reducing the chances of them complaining about spam.
Provide your contact details as clearly as you can.
It is strange how overlooked this little detail can be. So many companies tend to take this for granted, and they can only scratch their head in wonder when they are unable to get their email marketing campaign off the ground.
When you provide your clients all the information about your marketing campaign, simply ensure that you put in all of your relevant contact details for all to see. Aside from making your clients feel more comfortable, it reduces the odds of you receiving a spam complaint.
Keep your emails short but sweet.
Email design might come across as an afterthought to some, but an email that is short and sweet is generally easier to scan and peruse, which therefore makes it easier for the clients to understand exactly what your campaign can offer them. As if that wasnât enough, keeping your emails reasonably short lowers the chance of it ending up in the clientâs bulk folder and being mistaken for spam.
For some companies who use email marketing campaigns, spam complaints are all a part of the system. However if you use the tips mentioned above, it reduces the risk of receiving a complaint to the point where you might not even get a single one.