In Todayâs day and age, mobile technology is expanding at a rapid rate. This has resulted in digitization becoming a widespread trend. Everything from books to catalogs are being converted into digital editions. Gone are the days when people used to go through printed copies of marketing materials which were not only outdated but also costly to publish and distribute. It was difficult enough to make edits and updates much less ensure that it reached its desired audience.
Digital editions are easier to work with and they are made readily across all digital platforms - computers, smart-phones, tablets and mobile devices. The following discussion highlights the reasons why traditional printed marketed materials are nearing their extinction.
Managing Content is Easier in Digital Editions
Printed marketing content like catalogs, magazines, newspapers, and brochures, despite being effective some years back, have a major drawback- It is difficult to manage the content once it has been printed. There is no option for real time editing like there is for digital editions. You can only edit and update your printed content by making new ones hope that it performs as per expectations to cover the costs of publishing and distribution. This was not an easy for lots of companies and organizations.
Digital edition content management makes editing and updating your flipbooks easy. If you want to replace a page, add a link, or a even embed a video all you need to do is to access the digital publishing platform and make the edits in real time. It will update the digital edition automatically which lives in a cloud. Many service providers are now offering cloud based storage which not only allows faster updates but it also provides access to the content from anywhere in the world as long as you have an internet connection.
With digital editions, you can not only create and customize content but also edit it real time. Moreover, you can also optimize the content for search engines so that it shows up in search query results. This is one big advantage over printed materials. So if you have new content to deliver or you want to simply revamp your existing content, all you need to do is create a digital edition.
Better Presentation is a Key Feature of Digital Content
One of the reasons why traditional resources lacked effective presentation is due to their static nature and more so because of the cost constraints which prevented publishers from using rich images that could be reproduced on paper. With digital editions, it is a whole new story.
The content can be formatted and presented in a myriad of styles which can be made to reflect the theme of your industry or your organization. By incorporating logos, you can even generate significant brand awareness.
It is up to you to decide the type of presentation that would have the potential of captivating your target audience. It can be a text only layout or a text & visual layout - it completely depends on your purpose.
Digital Content Can Be Made Interactive
This is by far the most significant leverage that has been one of the primary reasons which is making traditional resources obsolete. Readers prefer interactive content to static content any day. Just imagine the impact that an animation, a video or simply the addition of a music track has on the reader. With the right amount of interactive elements, you can make your content highly engaging even if it is simple in nature.
Moreover, technologies such as digital flipbooks and eMagazines are giving readers the experience of navigating through a real book. When you access these digital resources on your device, you can actually see the page turn over leaf by leaf as you hold it and move it across. This is the next best thing to actually going through a physical resource, and the best part is that these contents are accessible across various portable platforms which adds to the convenience. This engagement factor can never be reciprocated by traditional materials in any way
Digital Editions Provide Greater Reach in Less Time
Do you remember the time when people used to physically distribute traditional marketing materials by hand? It is obvious that this is an efficient process that rarely reaches the intended target audience successfully. By the time the intended target audience was reached, the information would is usually irrelevant by then. Thatâs why digital editions have provided businesses and individuals, greater control over their PR and marketing activities.
Now you can send your digital content anywhere throughout the globe in a matter of seconds. The moment you hit that send or publish button, the content goes live and is immediately accessible online. The only concern that is raised for digital editions is the amount of effort required to ensure greater visibility, reach, and awareness.
Almost all digital editions are integrated with social media so that it is easy to share across various platforms without requiring the reader to access their profile on a different page. Everything can be completed without exiting from the application.
Costs of Digital Publishing Are Significantly Less
Monetary investments have always been the primary concern for businesses. Traditional printed resources required hefty marketing budgets to cover the costs of publishing and distributing the materials. However, digital editions have an extremely low cost and one single online edition can be seen by the entire desired audience!
Increasing your marketing budget will allow you to market your content across the internet with better user engagement and increased visibility. This has been one of the strongest benefits that have encouraged businesses and individuals to shift their marketing dollars towards digital editions.
It is Possible to Earn from Digital Editions
This might seem farfetched to you but it is actually possible to monetize your digital edition content. The most convenient monetization method for such content is the inclusion of ads and branding efforts where you not only offer your own products and services, but you also utilize the available space for posting ads from other brands. You can even make use of tickers and newsfeeds to show a continuous loop of promotional content that would be visible to the reader even while they are browsing the pages.
The Bottom Line
Digital editions have a proven track record of delivering greater returns and higher user engagement on a global level. This would never have been possible with traditional marketing resources. There are so many benefits of utilizing digital content that traditional printed materials cannot match. The days of creating printed marketing materials are numbered. If you still have printed marketing materials in your possession, save them to show to your kids or grandkids someday as it will soon become an antique of the past.