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Do you pursue no follow links?

Published on 30 July 14
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Search engines always read some links as no follow links. Today, you can come across contradictory opinions about the benefits of these links and many people are not sure about the benefits involved with pursuing these types of links. The advantages and disadvantages of following these types of links have become a hot topic of discussion in these days. In normal circumstances, search engines crawlers and bots ignore no follow links and they normally do not get ranked on the search listings as well. During the past few years, things have changed a lot because of the drastic changes in the way people interact and share content and, it can be said without a doubt that many social media platforms like Facebook and Twitter are instrumental in making these changes. Today, search engines read and rank no follow links but you should find out whether there is any point in investing your time and effort to pursue these links.

Do you pursue no follow links? - Image 1

Nofollow links from the social media sites

It is a well-known fact that search engines read and rank some nofollow links from social networking sites like Twitter and Facebook. Although the exact degree of impact can still be debated, search engines do factor these links into their algorithms and you cannot ignore them completely. The links found in the social media sites definitely generate some additional backlinks for your site and it leads to improved traffic generation as well. These facts clearly suggest that pursuing no-follow links will serve the purpose, especially the links found in the social networking sites.

Nofollow links from conventional sites

The debate becomes all the more relevant when you talk about the no-follow links from the traditional sites. A group of people are of the opinion that a no-follow tag on an outgoing link will not get a boost in PageRank for the site being linked to or the authority via search engine ranking algorithms. Some others say that these links do bring certain value in all forms because of the emergence of social media and nobody can ignore this aspect. The recent trends show that a good number of reputed SEO companies in India have started using no-follow tags to link to sites that search engines otherwise tend to ignore and read unfavourably. The debate about traditional no-follow links still goes on and consensus on the real effectiveness has not yet emerged. It is up to your discretion to make a choice.

Assessing the true relevance of nofollow links

In order to understand the real effectiveness of these types of links, you should look at other websites that are in the same niche and identifying these links in leading sites with higher PageRank and greater authority will certainly help you assess whether these links have played a prominent role in getting these sites to the top. How can you identify no-follow links without a deeper analysis on source code? When you use reliable tools like Pingler’s no-follow tool, they will display all no follow links from any site and you will be able to assess the real effectiveness of these links quite easily as well.

This blog is listed under Development & Implementations and E-Commerce Community

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