Search engines always read some links as no follow links. Today, you can come across contradictory opinions about the benefits of these links and many people are not sure about the benefits involved with pursuing these types of links. The advantages and disadvantages of following these types of links have become a hot topic of discussion in these days. In normal circumstances, search engines crawlers and bots ignore no follow links and they normally do not get ranked on the search listings as well. During the past few years, things have changed a lot because of the drastic changes in the way people interact and share content and, it can be said without a doubt that many social media platforms like Facebook and Twitter are instrumental in making these changes. Today, search engines read and rank no follow links but you should find out whether there is any point in investing your time and effort to pursue these links.