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Growing up digital media - Entrepreneurs are investing in Digital Marketing

Published on 01 August 14

Old age marketing techniques are getting faded nowadays. Do we remember the famous glucose D ad with a famous business line Gabbar Ki Asli Pasand? And the boroline business line - Surobhito antiseptic cream Borolin. We really mis those catchy line in todayâs modern advertising. Nowadays consumers are keener to see maximum offers and discounts. More Offers - More Shopping.

There are various companies who believe in using such marketing technique to increase their sales. Also In earlier days we used to find offer coupons through news paper, I remember last time I find a niccopark coupon in a Bengali news paper, No idea, if there was any benefit of the news paper company. But in these days we find such coupons online. Like if you pay your bill or recharge your mobile through paytm, you can have various coupons from brand like jabong, ebay, flipkart, KFC etc...
Nowadays days internet became the most useful market place. Where newsletter, which was declared spam in 1978, but now it became the lead sniper in todays media marketing. History: The first widely publicized example of online advertising was conducted via electronic mail. On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American west coast users, advertising an open house for a new model of a DEC computer. Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded and eventually became known as spam.
In 1996, India MART the 1st online B2B marketplace established in India. And on September 4, 1997 Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. After Google Internet marketing Or Digital marketing got a new path to reach targeted audience. Search Engine Optimization becomes Key factor in increasing ROI. Besides Search engine optimization, Google Adword also plays a great role. Instead of investing offline marketing guys are suggesting to invest in online marketing in pay per click model.
Another big giant in online marketing is Facebook (annual revenue is $7.87 billion in 2013). Most of the people use facebook to keep their social presence but have ever thought how facebook and related social channels are earnings money. They also have option to for business. Pay facebook and select you target audience, you can also place your advertise there. Entrepreneurs have option to create their business page and promote the business page with facebook advertising policies. Not only facebook you have options in Google plus, linkedin, Youtube and many other social channels.
Not only social media, any reputed websites or online media are also having good amount of readers as compare to print media. For example: Times of India is having 7.253 million daily readers (according to Indian readership survey 2013) where they also have 4.7 million daily traffics to their website.
So it can be message to all entrepreneurs that they need to move on towards 4th generation Digital Marketing techniques rather using tradition print media. You will find many organization and experts are available who can help you increase your brand value via Digital Marketing.
This blog is listed under Digital Media & Games and E-Commerce Community

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