on 08 October 18
The short answer is: Yes, you should definitely go mobile.
Many businesses - especially those smaller ones, led by persons of a certain age - consider mobile not to be an essential part of their digital presence. Hell, there are several that don't even have a Facebook page and an e-mail address, let alone a website or a mobile app. They are wrong. Why?
Mobile is the future - I think I'm not mistaken if I say this. The increasing success of portable computers - laptops, and later netbooks - was the first hint that the market gave developers about what people want: portability. They wanted to use their software, to see their movies and to have access to their documents while on the move. Slowly, the laptop has replaced the desktop PC in the wish list of the majority of customers.
After the launch of the iPhone in 2007 customer preferences have shifted even more towards mobility. The smartphone has suddenly become the gadget everybody wanted. Although it is mostly considered a playful trend, having a mobile platform is becoming increasingly important. My guess is that people start to be over their initial enthusiasm, and start to find the real use of mobile devices.
Let me tell you an example about an industry that realized the importance of mobile: iGaming (the one providing its customers with real money online games and sports wagers - For the total gambling experience visit Red Flush casino). If a few years ago only a handful operators had a not very functional and sometimes choppy mobile platform, now every single one of them has one. Some use rudimentary, mobile browser platforms - these are cross-platform and considerably cheaper. Others hire developers to build them elaborate pieces of software destined to be used on the most popular mobile platforms of the day, as a way to reach even more customers.
Today mobile is a very important growth platform for them - some say that the majority of the industry's income will originate from mobile platforms in the very near future.
Today the young, educated and relatively high income class of consumers - the target of us all, so to say - uses the mobile to search for products and services online with the same ease we used the land based phone and a phone book back in our day. And if they don't find what they are looking for at our website, or they don't have a way to contact us using their mobile internet, they will most probably take their money elsewhere, to a company that might not have the same quality and the same great prices, but has an attractive and convincing mobile presence.
To conclude, I repeat myself: Yes, you should definitely go mobile, and reach even more customers.