Targeted suggestions - The next trend that is definitely worth taking a look at is targeted marketing. When it comes to comparing online and offline marketing, one key perks the latter has always had over the former is the fact that it is easier to be more targeted with your campaign. Well, that’s definitely not the case anymore. Magento Developers are using analytics and feedback to help companies reap the rewards of a more targeted marketing campaign. Magento has great analytics and reporting tools and thus developers can determine what a buyer has purchased before, what they are most likely to look at, what their buying patterns are like, and so on and so forth. This allows the company to suggest products that are most likely to appeal to the consumer in question. Thus, when they next visit the website, they will be suggested items based on their previous purchase. Or, when they are sent a promotional email, it will be in relation to what they tend to browse on site. This allows for a much more effective marketing campaign.
So there you have it - the top three trends that have been dominant in 2014 so far. If your company or your developer is not embracing all three options, you are definitely missing out on a massive opportunity!
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