SEO Vs PPC- Which One is The Best for Website

Online marketing has become an integral part of the business strategy nowadays. It is done through various techniques, but most of the time, it is done with the help of search engines because they are the gateway to the website as per the usage statistics observed throughout the world. When it comes to using search engines for marketing purposes, the decision of whether to use SEO (search engine optimization) or PPC (pay-per-click) becomes very crucial. One purpose of both these techniques is to make your listing present on the first page of the search results and second is to give a chance to the users to land up on your website’s desired page. There are certain factors on the basis of which the pros and cons of both these ways can be measured and evaluated.

Will the user click your advertisement?

The chances of user clicking on the sponsored advertisements is much less than organic ones. With the help of SEO, one can generate organic results which have more chances of being noticed and used by the users. This happens because the users develop the trust which sponsored advertisements does not provide in equal degree. Many users have trained their eyes to ignore the spaces on the page where advertisements are displayed.

Cost of following the techniques:

Because SEO involves lot of methods that have to be followed, the cost of following this technique can prove to be a little expensive. It depends on the size of the business along with other factors whether SEO is suitable or not. But if you can invest, SEO is worth it. As far as PPC is concerned, it is good for those who are limited on budget and have a clear statistics in mind as to how many leads they want in how much budget. You can set aside a daily maximum limit and get the leads accordingly.

Comparison of the response time:

Generally, it is observed that the response time of PPC is much faster as compared to SEO method. SEO is a mixture of various things which takes a bit of time to yield fruitful results whereas PPC is straight and simple and gives direct results. It is also much easier to evaluate the returns of PPC in quantitative terms than in SEO. Though there are various tools available in the market; yet evaluation of returns gained from SEO can be hard to perform.

Can one survive without the other?

The crux of the matter is that PPC alone cannot give you all the leads you require. SEO is an important part and will remain so. It compliments, acts as a base and a support system for the PPC technique. In the end, both these techniques help you to reach out to customers. What happens after that is completely dependent on your tactics to convince them. Therefore, it is best to use both the techniques together to get as many leads as possible. Long term SEO with a boost of PPC will definitely give promising results to your business.