Your website or blog will not be alive without traffic. Traffic is the currency of the internet, and it will translate into a lot of money if you are monetizing your online assets properly. Guest posting is one of the best ways to attract easy traffic to your blog, but many bloggers are doing it in the completely wrong way. Are you familiar with the guest posting strategy where you will spread your guest post on many relevant blogs and wait for the traffic to come back to your blog? If you are doing the exact same strategy, then you are doing your guest posting the wrong way. Here are 7 easy fix to turn your guest post into traffic machine:
1. Give The Same Amount Of Care For Your Guest Post As In Your Regular Post
Many bloggers are considering their guest posts as something second rate, and they think that they don't need to be all out in writing their guest post, since they are publishing the content on another blog. But, this isn't true. Guest posting is about building credibility for yourself and your blog, and if you don't give your all when you write your guest post, nobody will be curious enough to visit your blog after they read it.
2. Publish Your Guest Post On Blogs With Strict Moderation
You don't want to publish your guest post to blogs that automatically accept and publish your content without second thought. Not even if such blog has high regular traffic. Publishing your post on blogs with strict moderation will ensure that only high quality posts are published in those blogs, and if your post is accepted, then you can be sure that your content passed the high quality standard.
3. Use Your Guest Post To Build Audience, Not Links
The big thing that is wrong with SEO guest posting is that the content is lifeless. They are there solely to satisfy search engine robots, not the readers. Instead of writing guest post for links and waste lots of your time, you have to use your guest post to build good relationship with your new audience. In this way, you're spending your time in a better way.
4. Link To Your Social Media Profiles Instead Of Your Main Blog
If you are publishing your guest post often, you should link your guest posts to your social media profiles instead of linking to your main blog. In this way, your post will not be considered a spam content. By encouraging people to follow you on social media networks, you will be able to lead them to your main blog through those social media channels and build good personal relationship with them at the same time.
5. Exclusively Publish Your Guest Post On Select Blogs
Make your guest post exclusive and don't spread your guest posts everywhere. Use quality guest posting service to ensure a valuable and effective output. Every time you write your post, you have to publish it only to one blog and it has to be exclusive for that blog. You will not publish your guest post on your own blog or even publish it on other blogs. Make this a commitment for you, because it can pay you a great benefit later, and search engines won't flag your post as spam.
6. It's All About Quality, Not Quantity
You've heard it a lot of times, but in guest posting, it is the real truth. Publish only quality guest post, even though you can only publish it once per month or once per two weeks. So, instead of blasting ten guest posts every day, it is better for you to think about the quality of your post and focus on that. When your quality post gets ranked on the search result, it will likely be there for a long time.
7. Offer A Different Perspective In Your Post And Make It Viral
Think about the content that you're writing and what you are sharing to your audience. Offer different perspective for your readers, and make them think differently after reading your post. Your post needs to give better ideas that will help your readers to achieve their goal. And more importantly, you need to make it viral. This will give positive exposure on the search engine.
Are you ready to fix your guest posting strategy? Those tips will definitely help you in turning your guest post into traffic machine.